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Research Output 2017 2019

  • 8 Journal article
  • 2 Conference abstract in proceedings
  • 1 Book chapter
  • 1 Conference abstract for conference
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Conference abstract in proceedings
Conference abstract in proceedings

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch