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Research Output 2017 2019

  • 8 Journal article
  • 2 Conference abstract in proceedings
  • 1 Book chapter
  • 1 Conference abstract for conference
2019

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., Jan 2019, In : Journal of Business Ethics. 154, 2, p. 441-459 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., 21 Jan 2019, In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Iglesias, O., Markovic, S. & Rialp, J., Mar 2019, In : Journal of Business Research. 96, p. 343-354 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Impact of Environmental and Social Practices on the Triple Bottom Line: A Mediated Model

Gimenez, C., Sierra, V., Sancha, C. & Markovic, S., 2019, Measuring and Controlling Sustainability: Spanning Theory and Practice. Lindgreen, A., Vallaster, C., Yousafzai, S. & Hirsch, B. (eds.). Abingdon: Routledge, p. 141-165

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., 14 Sep 2018, In : Journal of Business Ethics. 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Breadth of External Stakeholder Co-creation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation

Markovic, S. & Bagherzadeh, M., Jul 2018, In : Journal of Business Research. 88, p. 173-186 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Markovic, S., Iglesias, O., Singh, J. J. & Sierra, V., Apr 2018, In : Journal of Business Ethics. 148, 4, p. 721–740 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

2017

Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Sierra, V., Iglesias, O., Markovic, S. & Singh, J. J., Sep 2017, In : Journal of Business Ethics. 144, 3, p. 661–676 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Co-creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Ind, N., Iglesias, O. & Markovic, S., 1 Aug 2017, In : Journal of Brand Management. 24, 4, p. 310-321 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review