If you made any changes in Pure these will be visible here soon.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

  • 10 Journal article
  • 2 Conference abstract in proceedings
  • 1 Book chapter
  • 1 Conference abstract for conference

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., 17 Sep 2019, In : Industrial Marketing Management. 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., Jan 2019, In : Journal of Business Ethics. 154, 2, p. 441-459 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., 21 Jan 2019, In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Iglesias, O., Markovic, S. & Rialp, J., Mar 2019, In : Journal of Business Research. 96, p. 343-354 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Managing Open Innovation: A Project-level Perspective

Bagherzadeh, M., Markovic, S. & Bogers, M., 12 Nov 2019, In : IEEE Transactions on Engineering Management. 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Prizes

File