20172020

Research output per year

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Research Output

  • 11 Journal article
  • 2 Conference abstract in proceedings
  • 1 Book chapter
  • 1 Conference abstract for conference

Business-to-Business Marketing Research: Assessing Readability and Discussing Relevance to Practitioners

Dziubaniuk, O., Barner-Rasmussen, W., Koporcic, N., Ivanova-Gongne, M., Mandják, T. & Markovic, S., 6 Feb 2020, In : Industrial Marketing Management. 15 p.

Research output: Contribution to journalJournal article

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., Apr 2020, In : Journal of Business Ethics. 163, 1, p. 151-166 16 p.

Research output: Contribution to journalJournal article

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., Feb 2020, In : Industrial Marketing Management. 85, p. 32-43 12 p.

Research output: Contribution to journalJournal article

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., Jan 2019, In : Journal of Business Ethics. 154, 2, p. 441-459 19 p.

Research output: Contribution to journalJournal article

Open Access

Prizes

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