Serena Wider

    • Denmark

    20162018
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    Research Output 2016 2018

    • 2 Conference abstract for conference
    • 1 Report
    • 1 Book chapter
    • 1 Journal article

    Brand Management: Unveiling the Delusion of Control

    Wider, S., von Wallpach, S. & Mühlbacher, H., Jun 2018, In : European Management Journal. 36, 3, p. 301-305 5 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Brand Value Co-destruction in Collective Digital Discourse: A Case Study

    Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 p.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Defining Branded Content: Three Key Findings

    Asmussen, B., Wider, S., Williams, R. & Canter, A., 2018, Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. Canter, A. (ed.). London: Branded Content Marketing Association, p. 26-32

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Mediation as a Multi-dimensional Process of Brand-related Interaction

    Wider, S., Lucarelli, A. & von Wallpach, S., 2018. 2 p.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Defining Branded Content for the Digital Age: The Industry Experts’ Views on Branded Content as a New Marketing Communications Concept

    Asmussen, B., Wider, S., Williams, R., Stevenson, N. & Whitehead, E., Jun 2016, London: Branded Content Marketing Association. 40 p.

    Research output: Book/ReportReportResearch

    Open Access