20092019

Research output per year

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Research Output

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Paper
2017

Capturing City Brand Commonalities across Different Stakeholder Groups

Braun, E., Kik, T. & Zenker, S., 2017. 3 p.

Research output: Contribution to conferencePaperResearchpeer-review

Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation

Zenker, S. & Tavlian, S., 2017. 3 p.

Research output: Contribution to conferencePaperResearchpeer-review

2016

The Varying Effects of Different Stakeholder Groups in the Governance of Place Marketing in Germany and the Netherlands

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S., 2016. 26 p.

Research output: Contribution to conferencePaperResearchpeer-review

2015

How Stakeholder Involvement Influences the Impact that Place Marketing Has on Other Policy Fields

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S., 2015. 19 p.

Research output: Contribution to conferencePaperResearchpeer-review

When the Place and Destination Brand Fight: The Fehmarnbelt Case

Zenker, S., Braun, E. & Witte, J-J., 2015. 18 p.

Research output: Contribution to conferencePaperResearchpeer-review

2014

Place Branding: Are We Wasting Our Time?

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C. & Zenker, S., 2014.

Research output: Contribution to conferencePaperResearchpeer-review

Place Branding in Systems of Place: On the Interrelation of Nations and Supra-National Places

Andéhn, M. & Zenker, S., 2014.

Research output: Contribution to conferencePaperResearch

2011

Brand Perception and Brand Complexity: A Place Branding Perspectives

Zenker, S. & Beckmann, S. C., 2011.

Research output: Contribution to conferencePaperResearch

2010

Branding a City: A Conceptual Approach for Place Branding and Place Brand Management

Zenker, S. & Braun, E., 2010. 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups

Beckmann, S. C., Zenker, S. & Knubben, E., 2010. 13 p.

Research output: Contribution to conferencePaperResearchpeer-review

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