20092020

Research output per year

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Research Output

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Book chapter
Book chapter

Cultural Heritage as a Blessing and Curse for Branding Urban Destinations

Zenker, S. & Braun, E., 2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. B. (eds.). Abingdon: Routledge, p. 115-128 14 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing

Zenker, S. & Gollan, T., 2010, Sozialpsychologie und Ökonomie. Witte, E. H. & Gollan, T. (eds.). Lengerich: Pabst Science Publishers, p. 156-172

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Die Stadt als Marke

Zenker, S., 2018, Praxishandbuch City- und Stadtmarketing. Meffert, H., Spinnen, B. & Block, J. (eds.). Wiesbaden: Springer, p. 69-76

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Eine Stadtmarke ist kein Luxus: Sondern eine ökonomische Notwendigkeit

Zenker, S., 2013, Städte als Marken: Strategie und Management. Kausch, T., Pirck, P. & Strahlendorf, P. (eds.). Hamburg: New Business Verlag, p. 14-19

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Introduction to Interregional Place Branding

Zenker, S. & Jacobsen, B. P., 2015, Inter-Regional Place Branding: Best Practices, Challenges and Solutions. Zenker, S. & Jacobsen, B. P. (eds.). Cham: Springer Science+Business Media, p. 1-11 11 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Partizipation im Stadtmarketing: Wie aus Bürgern Markenbotschafter werden

Zenker, S., 2017, Städte als Marken 2: Herausforderungen und Horizonte. Kausch, T., Pirck, P. & Strahlendorf, P. (eds.). 2. ed. Hamburg: New Business Verlag, p. 26-31

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Place Branding: The Issue of a Narrowed Tourism Perspective

Zenker, S. & Beckmann, S. C., 2012, Strategic Marketing in Tourism Services. Tsiotsu, R. H. & Goldsmith, R. E. (eds.). Bingley: Emerald Group Publishing, p. 63-78

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Place Branding in Systems of Place: On the Interrelation of Nations and Supranational Places

Zenker, S. & Andéhn, M., 2015, Inter-Regional Place Branding: Best Practices, Challenges and Solutions. Zenker, S. & Jacobsen, B. P. (eds.). Cham: Springer Science+Business Media, p. 25-37 13 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Rethinking the Measurement of Place Brands

Zenker, S. & Braun, E., 2015, Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions. Kavaratzis, M., Warnaby, G. & Ashworth, G. J. (eds.). Cham: Springer Science+Business Media, p. 211-223 13 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review