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Article in proceedings
2014

Availability Cascades & the Sharing Economy: A Critical Outlook at Collaborative Consumption

Netter, S., 2014, Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Bradshaw, A., Laamanen, M. & Reppel, A. (eds.). Berlin: The Macromarketing Society, p. 79-93 (Proceedings of the Annual Macromarketing Conference, Vol. 2014).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review