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  • 2015

    Role Uncertainty and Marketing Performance in Service Firms

    Morgan, R. & Piercy, N., 2015, Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Levy, M. & Grewal, D. (eds.). Cham: Springer, p. 670-674 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review