Richard Gyrd-Jones

Search results

• An Investigation of Risk Perception and Cultural Consumption: A Contemporary Consumer Behaviour Study in the Context of Russia's War Against Ukraine

  Jeppesen, R. M. H. & Melnyk, S. E. M.

  MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2024

  Student thesis: Master thesis

  File

• Brand Authenticity on TikTok: The Impact of TikTok on Perceived Brand Authenticity Studied From the Perspective of Postmodern Consumer Culture

  Åberg, S. S. & Tuomi, L. K.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

  File

• Co-branding With the Self: A Study of Consumer Motivations Behind Extreme Spillover Effects

  Larsen, J.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

  File

• Managing Open Innovation in the Presence of Grand Environmental Challenges. Identifying Stakeholder Co-Creation Capabilities and Exp loring the Role of the Brand Purpose in Managing Envi ronmental Open Innovation

  Nilsson, E. & Becker, C.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

  File

• Navigating Institutional Tensions: The Role of Paradoxes in the Development of Creative Industries

  Laursen, S.

  MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2024

  Student thesis: Master thesis

  File

• The Nature of Brand Authenticity: A Case Study of SOUNDBOKS from a Multiple-Stakeholder Perspective

  Lindum, M. H. & Thomsen, P. W.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

  File

• The Social Tribe: From Shared Consumption to a Search for Collectivity

  Storgaard, O. L. & Hemmingsen, F. N.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• Rome: B-smart! : How Co-creation Makes Cities Smarter

  d' Angeli, S.

  MSc in International Business, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• So Fake Its Real: A Comparative Study of Human and Virtual Influencers

  Jensen, A. H. & van Weerden, S. H.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024

  Student thesis: Master thesis

  File

• Taxi - An Unexpected Journey: A Study of Taxi's Challenges During the Uber Conflict

  Jørgensen, J. K., Egebjerg, N. H. & Hoff, C.

  MSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File

• The Good, the Bad & the (un)Woke: A Study on Woke Washing Advertising and the Impact on Perceived Brand Authenticity

  Lavadinho, J. V.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2021

  Student thesis: Master thesis

  File

• Understanding the Impact of Resource Utilization on Service Ecosystem Well-being: In the Context of Copenhagen Metro

  Prikryl, J. & Nordgren, J. E.

  MSocSc in Service Management, (Graduate Programme) Final Thesis, 2021

  Student thesis: Master thesis

  File

• Why Are We Here? Exploring the Impact of Brand Purpose on Consumer Perception and Purchase Behavior

  Klausen, K. E. & Jespersen, N. B.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

  File