20022019
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Research Output 2002 2019

Corporate Brand Positioning in Complex Industrial Firms: Introducing a Dynamic, Process Approach to Positioning

Koch, C. H. & Gyrd-Jones, R. I., Aug 2019, In : Industrial Marketing Management. 81, p. 40-53 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

Development of New B2B Venture Corporate Brand Identity: A Narrative Performance Approach

Törmälä, M. & Gyrd-Jones, R. I., 1 Aug 2017, In : Industrial Marketing Management. 65, p. 76-85 10 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

Jones, R., 2017, Advances in Corporate Branding. Balmer, J. M. T., Powell, S. M., Kernstock, J. & Brexendorf, T. O. (eds.). London: Palgrave Macmillan, p. 119-147 (Journal of Brand Management: Advanced Collections).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Activities 2008 2012

  • 9 Lecture and oral contribution

Corporate Brand Revitalisation Processes from a Managerial Perspective: A brand governance approach.

Richard Gyrd-Jones (Lecturer)
6 Nov 2009

Activity: Talk or presentationLecture and oral contribution

Crisis management: The basics for management

Richard Gyrd-Jones (Lecturer)
13 Mar 2008

Activity: Talk or presentationLecture and oral contribution

How Does Your Company Best Manage and Document Activities that Create Brand Value?

Richard Gyrd-Jones (Lecturer)
19 Nov 2009

Activity: Talk or presentationLecture and oral contribution

Hvordan håndterer virksomheden bedste aktiviteter, der skaber brand værdi.

Richard Gyrd-Jones (Lecturer)
24 Aug 2009

Activity: Talk or presentationLecture and oral contribution

Press / Media

Carlsberg med i global Microsoft-film: Eksperter tvivler på værdien

Richard Jones

29/03/2019

1 media contribution

Press/Media: Press / Media

Anden, der kun lægger guldæg

Richard Jones

04/03/2019

1 media contribution

Press/Media: Press / Media

Blue jeans på en grøn måde

Richard Jones

05/12/2018

1 media contribution

Press/Media: Press / Media

Virksomheder satser på almindelige menneskerr som reklame

Richard Gyrd-Jones

07/05/2018

1 media contribution

Press/Media: Press / Media

Derfor bruger du alle dine penge på én taske

Richard I. Gyrd-Jones

10/12/2017

1 media contribution

Press/Media: Press / Media