Research output per year
Research output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
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Digital Exploitation through Emotional Labour: The Work-practices of Influencers
Heeris Christensen, A-B., Gyrd-Jones, R. & Beverland, M. B., 2020. 27 p.Research output: Contribution to conference › Paper › Research › peer-review
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Corporate Brand Positioning in Complex Industrial Firms: Introducing a Dynamic, Process Approach to Positioning
Koch, C. H. & Gyrd-Jones, R. I., Aug 2019, In: Industrial Marketing Management. 81, p. 40-53 14 p.Research output: Contribution to journal › Journal article › Research › peer-review
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Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal
von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Brussels: European Marketing Academy. EMAC, 1 p. (Proceedings of the European Marketing Academy).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations
Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Brussels: European Marketing Academy. EMAC, 1 p. (Proceedings of the European Marketing Academy).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research
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Development of New B2B Venture Corporate Brand Identity: A Narrative Performance Approach
Törmälä, M. & Gyrd-Jones, R. I., Aug 2017, In: Industrial Marketing Management. 65, p. 76-85 10 p.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
- 9 Lecture and oral contribution
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Corporate Brand Revitalisation Processes from a Managerial Perspective: A brand governance approach.
Richard Gyrd-Jones (Lecturer)
6 Nov 2009Activity: Talk or presentation › Lecture and oral contribution
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Crisis management: The basics for management
Richard Gyrd-Jones (Lecturer)
13 Mar 2008Activity: Talk or presentation › Lecture and oral contribution
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How Does Your Company Best Manage and Document Activities that Create Brand Value?
Richard Gyrd-Jones (Lecturer)
19 Nov 2009Activity: Talk or presentation › Lecture and oral contribution
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Hvordan håndterer virksomheden bedste aktiviteter, der skaber brand værdi.
Richard Gyrd-Jones (Lecturer)
24 Aug 2009Activity: Talk or presentation › Lecture and oral contribution
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Industry Roundtable - Burning Issues in Managing Your Corporate Brand: Bridging academic and industry perspectives.
Richard Gyrd-Jones (Lecturer)
11 Mar 2010Activity: Talk or presentation › Lecture and oral contribution
Press / Media
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Carlsberg med i global Microsoft-film: Eksperter tvivler på værdien
29/03/2019
1 Media contribution
Press/Media: Press / Media
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Virksomheder satser på almindelige menneskerr som reklame
07/05/2018
1 Media contribution
Press/Media: Press / Media
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Derfor bruger du alle dine penge på én taske
10/12/2017
1 Media contribution
Press/Media: Press / Media