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Research Output 2002 2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

Development of New B2B Venture Corporate Brand Identity: A Narrative Performance Approach

Törmälä, M. & Gyrd-Jones, R. I. 1 Aug 2017 In : Industrial Marketing Management. 65, p. 76-85 10 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

Jones, R. 2017 Advances in Corporate Branding. Balmer, J. M. T., Powell, S. M., Kernstock, J. & Brexendorf, T. O. (eds.). London: Palgrave Macmillan, p. 119-147 (Journal of Brand Management: Advanced Collections).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community: Co-existing Synergies and Tensions in a Nested System

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Anthoni Brandis, K. Jan 2017 In : Journal of Business Research. 70, p. 432-440 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Activities 2008 2012

  • 9 Lecture and oral contribution

Press / Media

Blue jeans på en grøn måde

Richard Ian Jones

05/12/2018

1 media contribution

Press/Media: Press / Media

Virksomheder satser på almindelige menneskerr som reklame

Richard Ian Jones

07/05/2018

1 media contribution

Press/Media: Press / Media

Derfor bruger du alle dine penge på én taske

Richard Ian Jones

10/12/2017

1 media contribution

Press/Media: Press / Media

Eksperterne undrer sig: Danskerne er vilde med e-Boks

Richard Ian Jones

04/05/2017

1 item of media coverage

Press/Media: Press / Media

Derfor banker verdens superbrands konkurrenterne

Richard Ian Jones

04/05/2017

1 item of media coverage

Press/Media: Press / Media