Research Output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Corporate Brand Positioning in Complex Industrial Firms: Introducing a Dynamic, Process Approach to Positioning
Koch, C. H. & Gyrd-Jones, R. I., Aug 2019, In : Industrial Marketing Management. 81, p. 40-53 14 p.Research output: Contribution to journal › Journal article › Research › peer-review
Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal
von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations
Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research
Development of New B2B Venture Corporate Brand Identity: A Narrative Performance Approach
Törmälä, M. & Gyrd-Jones, R. I., Aug 2017, In : Industrial Marketing Management. 65, p. 76-85 10 p.Research output: Contribution to journal › Journal article › Research › peer-review
Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity
Jones, R., 2017, Advances in Corporate Branding. Balmer, J. M. T., Powell, S. M., Kernstock, J. & Brexendorf, T. O. (eds.). London: Palgrave Macmillan, p. 119-147 (Journal of Brand Management: Advanced Collections).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Activities
- 9 Lecture and oral contribution
Corporate Brand Revitalisation Processes from a Managerial Perspective: A brand governance approach.
Richard Gyrd-Jones (Lecturer)6 Nov 2009
Activity: Talk or presentation › Lecture and oral contribution
Crisis management: The basics for management
Richard Gyrd-Jones (Lecturer)13 Mar 2008
Activity: Talk or presentation › Lecture and oral contribution
How Does Your Company Best Manage and Document Activities that Create Brand Value?
Richard Gyrd-Jones (Lecturer)19 Nov 2009
Activity: Talk or presentation › Lecture and oral contribution
Hvordan håndterer virksomheden bedste aktiviteter, der skaber brand værdi.
Richard Gyrd-Jones (Lecturer)24 Aug 2009
Activity: Talk or presentation › Lecture and oral contribution
Industry Roundtable - Burning Issues in Managing Your Corporate Brand: Bridging academic and industry perspectives.
Richard Gyrd-Jones (Lecturer)11 Mar 2010
Activity: Talk or presentation › Lecture and oral contribution
Press / Media
Carlsberg med i global Microsoft-film: Eksperter tvivler på værdien
29/03/2019
1 media contribution
Press/Media: Press / Media
Virksomheder satser på almindelige menneskerr som reklame
07/05/2018
1 media contribution
Press/Media: Press / Media
Derfor bruger du alle dine penge på én taske
10/12/2017
1 media contribution
Press/Media: Press / Media