20132019
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Research Output 2013 2019

65 Downloads (Pure)

The Technology-mindset Interactions: Leading to Incremental, Radical or Revolutionary Innovations

Ringberg, T., Reihlen, M. & Rydén, P., May 2019, In : Industrial Marketing Management. 79, p. 102-113 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand

Rydén, P., Kottika, E., Hossain, M. I. & Skare, V., 2015. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access

How Managers Can Create Value from Strategic Framing of Social Media

Rydén, P., Ringberg, T. & Wilke, R., 2015, In : Conference Proceedings The Business & Management Review. 6, 4, p. 267

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Open Access

How Managers Sense and Seize “Hyped” Technologies: A Case of Online Consumer Reviews

Schiele, K. & Rydén, P., 2015. 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Open Access

How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media

Rydén, P., Ringberg, T. & Wilke, R., Aug 2015, In : Journal of Interactive Marketing. 31, p. 1-16

Research output: Contribution to journalJournal articleResearchpeer-review

Press / Media

Hvad er mulighederne for dagens detailhandlere?

Pernille Rydén

11/09/2013

1 item of media coverage

Press/Media: Press / Media

Firmaer betaler bloggere for reklame

Pernille Rydén

21/08/2013

1 item of media coverage

Press/Media: Press / Media

Virksomheder betaler bloggere for reklame

Pernille Rydén

21/08/2013

1 item of media coverage

Press/Media: Press / Media