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Per Østergaard Jacobsen

    • Denmark

    20092018
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    Research Output 2009 2018

    2018
    14 Downloads (Pure)

    DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

    Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    2017

    Big data og kunstig intelligens fortæller usynlige historier fra Roskilde Festival: Techtopia #7

    Hammer, H., Østergaard Jacobsen, P., Hendricks, W., Guilluame, J., Stilling, P., Teller, K., Vatrapu, R., Madsen, R. & Føhns, H., 3 Jul 2017

    Research output: Non-textual formSound/Visual production (digital)Communication

    Open Access

    Dine holdninger til data afgør hvorvidt dataanvendelse er en mulighed eller et problem for din virksomhed

    Østergaard Jacobsen, P., 30 Aug 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Disrupt dit Mindset og få succes med Big Data

    Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, København: Djøf Forlag. 249 p.

    Research output: Book/ReportBookResearchpeer-review

    Disrupt mig vel: Fire gode råd om disruption

    Rydén, P., Østergaard Jacobsen, P. & Ringberg, T., 22 Nov 2017, In : Berlingske. p. 15

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Open Access

    Disrupt mig vel: Et godt råd om digitalisering

    Rydén, P., Østergaard Jacobsen, P. & Ringberg, T., 24 Nov 2017, In : Berlingske. p. 19

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Open Access

    Disrupt mig vel: Har du det rigtige mindset, chef?

    Rydén, P., Østergaard Jacobsen, P. & Ringberg, T., 29 Nov 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Disrupt your Mindset to Transform your Business with Big Data: A Guide to Strategic Thinking

    Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, Rungsted Kyst: Efficiens. 264 p.

    Research output: Book/ReportBookResearchpeer-review

    Koster det virkelig 500,- kr. at få en kunde ned i butikken?

    Østergaard Jacobsen, P., 16 Mar 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access
    2016

    Bange chefer med teknologiangst koster vækst: Derfor har vi brug for forandrings-aggressive ledere

    Østergaard Jacobsen, P., 26 Feb 2016

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Brug nu den hårde lære fra CRM-hypen til open data - ellers går det bare galt igen

    Østergaard Jacobsen, P., 24 Feb 2016

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    CRM i tredje potens er lige rundt om hjørnet: Det kan du vente dig

    Østergaard Jacobsen, P., Feb 2016

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Dansk detailhandel klar med nyskabelser

    Østergaard Jacobsen, P., 18 Nov 2016, In : Berlingske Tidende. p. 16

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Derfor er en kundestrategi så vigtig lige nu: Det kan være knald eller fald

    Østergaard Jacobsen, P., 23 Feb 2016

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Kundeloyalitetsprogrammer - virker de? Det korte svar er: Nej, ikke ret godt!

    Østergaard Jacobsen, P., 25 Jan 2016, In : Tøj: fashion & business. 38, 1 , p. 92-94

    Research output: Contribution to journalJournal articleCommunication

    Kundeloyalitetsprogrammer - virker de? Det korte svar er: Nej, ikke ret godt!

    Østergaard Jacobsen, P., 2016, In : Tid & tendenser. 21, 1, p. 102-108

    Research output: Contribution to journalJournal articleCommunication

    2015

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

    Research output: Book/ReportReportCommunication

    Open Access

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

    Research output: Book/ReportBookCommunication

    Open Access
    4 Downloads (Pure)

    Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

    Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

    Research output: Book/ReportReportResearch

    Open Access
    File

    Fra Share of Wallet til Share of Life

    Østergaard Jacobsen, P., 29 Sep 2015, In : Markedsfoering. 8, p. 40-41

    Research output: Contribution to journalJournal articleCommunication

    Halter vores konklusioner?

    Østergaard Jacobsen, P. & Bjerre, M., 17 Apr 2015, In : Dansk Handelsblad. 106, 16, p. 21

    Research output: Contribution to journalComment/debateCommunication

    Kundeloyalitetsprogrammer - virker de? Det korte svar er: Nej, ikke ret godt!

    Østergaard Jacobsen, P., Dec 2015, In : 365design. 2, 2, p. 78-80

    Research output: Contribution to journalJournal articleCommunication

    Undgå ”Kodak-syndromet”

    Østergaard Jacobsen, P., 16 Mar 2015

    Research output: Other contributionNet publication - Internet publicationCommunication

    2014
    2 Downloads (Pure)
    Open Access
    File

    Hvornår begynder detailhandlen egentlig at arbejde med relationer?

    Østergaard Jacobsen, P., 21 Oct 2014, In : Markedsfoering. 10, p. 41

    Research output: Contribution to journalComment/debateCommunication

    2 Downloads (Pure)

    Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

    Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    2013

    Coops bank kan flytte milliard-omsætning

    Østergaard Jacobsen, P., 7 Jun 2013, In : Dansk Handelsblad. 104, 23, p. 12

    Research output: Contribution to journalJournal articleCommunication

    Open Access
    File

    Danskerne og velgørenhed anno 2013

    Østergaard Jacobsen, P. & Bo Jensen, J., 2013, Frederiksberg: Copenhagen Business School [wp]. 42 p.

    Research output: Book/ReportReport

    Open Access
    File

    Dårlig service i detailhandlen starter i ledelsen!

    Østergaard Jacobsen, P., 19 Aug 2013

    Research output: Other contributionNet publication - Internet publicationCommunication

    Det nye marketingparadigme

    Østergaard Jacobsen, P., 13 Sep 2013, In : DJØFbladet. 37, 14, p. 38

    Research output: Contribution to journalComment/debateCommunication

    Open Access
    File
    1 Downloads (Pure)

    Har tilbudsaviserne en fremtid?

    Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

    Research output: Book/ReportReport

    Open Access
    File

    Kejserens nye klæder?

    Bjerre, M. & Østergaard Jacobsen, P., 3 Dec 2013, In : Markedsfoering. 12, p. 10

    Research output: Contribution to journalComment/debateCommunication

    2012

    CRM 2.0 Håndbogen: Strategi, implementering og systemvalg

    Østergaard Jacobsen, P. & Ulka, P., 2012, 2. ed. Rungsted Kyst: Efficiens. 384 p.

    Research output: Book/ReportBook

    2011

    Partnerskaber mellem virksomheder og NGOer: Når organisationer taler med og forbi hinanden

    Rahbek Pedersen, E., Thusgaard Pedersen, J. & Østergaard Jacobsen, P., 2011, In : Ledelse og Erhvervsoekonomi. 76, 4, p. 33-48

    Research output: Contribution to journalJournal articleResearchpeer-review

    2010
    2009

    Introduction

    Varnes, C. J. & Østergaard Jacobsen, P., 2009, Performance Management in Marketing. Varnes, C. J. & Østergaard Jacobsen, P. (eds.). London: McGraw-Hill, p. 1-2

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Performance Management in Marketing

    Varnes, C. J. & Østergaard Jacobsen, P., 2009, London: McGraw-Hill. 397 p.

    Research output: Book/ReportBook