Per Østergaard Jacobsen

CRM 7.0 - AI, CX & Data: De ustyrlige kunder i en digital tidsalder
Østergaard Jacobsen, P., 2024, Rungsted Kyst: Efficiens. 554 p.
Research output: Book/Report › Book › Communication
CX - Kundens rejse, fra lineær til cirkulær
Østergaard Jacobsen, P. & Ringberg, T., 2024, CRM 7.0 - AI, CX & Data: De ustyrlige kunder i en digital tidsalder. Rungsted Kyst: Efficiens, p. 153-176
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
Debat: Coop har værktøjet til at vende skuden
Østergaard Jacobsen, P., 16 Apr 2024, In: Markedsføring.
Research output: Contribution to journal › Contribution to newspaper - Comment/debate

Open Access
Digital Transformation Requires the Right Managerial Mindset
Ringberg, T., Rydén, P. & Østergaard Jacobsen, P., 2024, How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. van der Borgh, M., Lindgreen, A. & Schäfers, T. (eds.). Cheltenham: Edward Elgar Publishing, p. 110-136 27 p. (How To Guides).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Loyalitet i teorien
Østergaard Jacobsen, P. & Ringberg, T., 2024, CRM 7.0 - AI, CX & Data: De ustyrlige kunder i en digital tidsalder. Rungsted Kyst: Efficiens, p. 219-239
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication

Collaborations and top research areas from the last five years