Niels Kornum

Associate professor emeritus, Department of Marketing

Denmark

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Research Output 1999 2018

Satisfaction of Basic Psychological Needs as Initiation of Identity Changes and Facilitation of Transformative Learning

Kornum, N., 2018, Building Transformative Community: Enacting Possibility in Today’s Times. Proceedings. Welch, M., Marsick, V. & Holt, D. (eds.). New York: Teachers College, Columbia University, p. 381-383

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Open Access

Understanding the Psychological Foundation of University Students' Identity Development Processes and how this Interplays with Transformative Learning

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Open Access

Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community: Co-existing Synergies and Tensions in a Nested System

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Anthoni Brandis, K., Jan 2017, In : Journal of Business Research. 70, p. 432-440 9 p.

Research output: Contribution to journal › Journal article › Research › peer-review

Individual and Collective Identity Construction in a Niké Related Brand Community

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A., 2015. 6 p.

Research output: Contribution to conference › Paper › Research › peer-review

The Interplay Between Online and Offline Community Culture

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A., 2015. 7 p.

Research output: Contribution to conference › Paper › Research › peer-review

Activities 2008 2010

3 Lecture and oral contribution

Brand Cohesiveness and Co-creation in a Stakeholder Ecosystem

Niels Kornum (Lecturer)

4 Jun 2010

Activity: Talk or presentation › Lecture and oral contribution

EABIS Colloquium 2008: Corporate Responsibility & Sustainability. Leadership and Organizational Change : Contextual and dynamic perspectives

Niels Kornum (Speaker)

10 Sep 2008 → 12 Sep 2008

Activity: Talk or presentation › Lecture and oral contribution