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Mogens Bjerre

    • Denmark

    19992019

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    Working paper
    2015

    Qualitative Value Profiling

    Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

    Research output: Working paper › Research

    Open Access
    File
    2 Downloads (Pure)
    2003

    Circulars: A Media of It's Own or?

    Bjerre, M., 2003, Frederiksberg: Department of Marketing. CBS, 12 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 8-2003).

    Research output: Working paper › Research

    Open Access
    File
    2 Downloads (Pure)
    2001

    Segmenting consumers: based on their perceptions of circulars

    Bjerre, M. & Schmidt, M., 2001, København, 13 p.

    Research output: Working paper › Research

    2000

    Circulars: a conceptual framework and a typology

    Bjerre, M. & Palmy Christiansen, C., 2000, København, 18 p.

    Research output: Working paper › Research