Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

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    Journal article
    2010

    The Danish Retail Market: Overview and Highlights

    Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222

    Research output: Contribution to journalJournal articleResearchpeer-review

    2008

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606

    Research output: Contribution to journalJournal articleResearchpeer-review

    2007

    Grocery e-commerce in the UK and Denmark: Strategic market creation

    Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Value Creation and Category Management through Retailer: Supplier Relationships

    Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    2004

    COOP vs. Kellogs

    Bjerre, M., 2004, In : Markedsfoering.

    Research output: Contribution to journalJournal articleCommunication

    2003

    Can recipients of sales flyers be segmented?

    Schmidt, M. & Bjerre, M., 2003, In : International Journal of Advertising. 22, 3, p. 375-391 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 2003

    Bjerre, M. & Denman, H., 2003, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Ny udgave af kendt lærebog

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, In : Markedsfoering. 18

    Research output: Contribution to journalJournal articleCommunication

    2002

    Different forms of key account management: In a transaction cost perspective

    Bjerre, M., 2002, In : The Journal of Selling & Major Account Management. 4, 2, p. 73-85 13 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 2002

    Bjerre, M. & Denman, H., 2002, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    2001

    Franchiseguiden 2001

    Bjerre, M. & Denman, H., 2001, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchising: en samarbejdsform i fortsat udvikling

    Bjerre, M., 2001, In : MMM Orientering. 189, p. 11-13 3 p.

    Research output: Contribution to journalJournal articleResearch

    Kundeloyalitet via tæt viden sat i system

    Bjerre, M., 2001, In : Finansfokus. 2, p. 9-11 3 p.

    Research output: Contribution to journalJournal articleResearch

    2000

    ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side

    Bjerre, M. & Kornum, N., 2000, In : Facts om afsætningsøkonomisk forskning. 10, p. 3-7 5 p.

    Research output: Contribution to journalJournal articleResearch

    En begrebsramme omkring Key Account Management og Trade Marketing

    Bjerre, M., 2000, In : Ledelse & Erhvervsøkonomi. 1, p. 51-61

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 2000

    Bjerre, M. & Denman, H., 2000, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Indkøbs- og logistikchefen - som virksomhedens nøgleperson

    Bjerre, M., 2000, In : DILF. Dansk Indkøbs- og Logistik fagblad. 11, 3, p. 26-27 2 p.

    Research output: Contribution to journalJournal articleResearch

    Supermarkedsbanker: kampen om danskernes økonomi

    Bjerre, M., 2000, In : Finansfokus. 4, p. 3-6 4 p.

    Research output: Contribution to journalJournal articleResearch

    1999

    Franchiseguiden 1999

    Bjerre, M., 1999, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication