Mogens Bjerre

    • Denmark

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    • 2015

      Qualitative Value Profiling: A Reassessment

      Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

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    • 2007

      A Model for Structuring Efficient Consumer Response Measures

      Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    • 2006

      The Role of Efficient Consumer Response in Assisting Business Excellence

      Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

      Open Access
    • 2001

      Can Recipients of Fliers be Segmented?

      Schmidt, M. & Bjerre, M., 2001, The 30th EMAC Conference Proceedings, Session 7.8.3..

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    • 2000

      Different Forms of Key Account Management

      Bjerre, M., 2000, NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. Borgen, S. O. (ed.). p. 119-129

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review