Mogens Bjerre

    • Denmark

    19992020

    Research output per year

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    Research Output

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    Book chapter
    1999

    Konsumentmarkedsføring

    Bjerre, M., 1999, Samfund, afsætning og forskning. Hansen, F. & Rasmussen, B. (eds.). København, p. 49-60

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Markedskommunikation

    Bjerre, M. & Tollin, K., 1999, Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. Helder, J. & Pjetursson, L. (eds.). København: Samfundslitteratur, p. 275-322

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2001

    Circulars: a conceptual framework

    Palmy Christiansen, C. & Bjerre, M., 2001, Advertising research in the Nordic countries. Hansen, F. & Yssing Hansen, L. (eds.). Frederiksberg: Samfundslitteratur, p. 244-253 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Detailhandelens Reklameaviser

    Palmy Christiansen, C. & Bjerre, M., 2001, Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. Bach Lauritsen, G., Grønholdt, L. & Hansen, F. (eds.). København: Samfundslitteratur, Vol. 2. p. 171-184 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2002

    Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

    Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2003

    Is Marketing Knowledge International? A Case of Key Accounts

    Bjerre, M. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 123-141 19 p. (New horizons in international business).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2004

    Segmentering på grundlag af købsadfærd: Og konsekvenser for relationsopbygningen

    Bjerre, M., 2004, Relationship Management. København: Dagbladet Boersen A/S, p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2005

    At købe eller ikke købe

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B købsbeslutningsprocessen

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B Relationships in Retailing

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Hvornår er en Key Account en Key Account?

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduction

    Bjerre, H. K. A. M., Kotzab, H., Bjerre, M., Fosem, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. p. 9-13 4 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduktion

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Kundesegmentering i B2B-markeder

    Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Preface

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailer strategies: Retail Market Development

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 48-72

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retail Marketing Processes: Various retailer strategies

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 160-189

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Team Selling

    Bjerre, M., 2005, Salgsledelse. p. 1-12

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    The Future of Grocery E-Commerce: Will Business be Able to Meet Customer Needs and How?

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 294-319

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Udbydere og videncentre

    Bjerre, M., 2005, Salgsledelse. p. 1-4

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2006

    Reklameaviser

    Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2008

    Using the Dynamic Paradigm Funnel to Analyse Brand Management

    Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2015

    Performance Management: Styring af den organiske vækst

    Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Salgscenteret som modpart til kundens købscenter

    Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication