Mogens Bjerre

Search results

• 2020

  Distribution

  Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 402-419

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

• Købsadfærd på producentmarkedet

  Bjerre, M. & Østergaard Jacobsen, P., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 160-181

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

• Produktion- og servicemarketing

  Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 346-363

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
• 2015

  Performance Management: Styring af den organiske vækst

  Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication

• Salgscenteret som modpart til kundens købscenter

  Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
• 2008

  Using the Dynamic Paradigm Funnel to Analyse Brand Management

  Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
• 2006

  Reklameaviser

  Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 2005

  At købe eller ikke købe

  Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• B2B købsbeslutningsprocessen

  Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• B2B Relationships in Retailing

  Bjerre, M., 2005, Retailing in a SCM-Perspective. Kotzab, H. & Bjerre, M. (eds.). Frederiksberg: Copenhagen Business School Press, p. 223-246 24 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

  Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Hvornår er en Key Account en Key Account?

  Bjerre, M., 2005, Salgsledelse. p. 1-14

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Introduction

  Kotzab, H., Bjerre, M., Foscht, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. Kotzab, H. & Bjerre, M. (eds.). Frederiksberg: Copenhagen Business School Press, p. 9-13 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Introduktion

  Bjerre, M., 2005, Salgsledelse. p. 1-14

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Kundesegmentering i B2B-markeder

  Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Preface

  Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Retailer Strategies

  Bjerre, M., 2005, Retailing in a SCM-Perspective. Kotzab, H. & Bjerre, M. (eds.). Frederiksberg: Copenhagen Business School Press, p. 48-72 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Retail Marketing Processes

  Bjerre, M., 2005, Retailing in a SCM-Perspective. Kotzab, H. & Bjerre, M. (eds.). Frederiksberg: Copenhagen Business School Press, p. 160-189 30 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Team Selling

  Bjerre, M., 2005, Salgsledelse. p. 1-12

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• The Future of Grocery E-Commerce: Will Business be Able to Meet Customer Needs and How?

  Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 294-319

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Udbydere og videncentre

  Bjerre, M., 2005, Salgsledelse. p. 1-4

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 2004

  Segmentering på grundlag af købsadfærd: Og konsekvenser for relationsopbygningen

  Bjerre, M., 2004, Relationship Management. København: Dagbladet Boersen A/S, p. 1-16 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 2003

  Is Marketing Knowledge International? A Case of Key Accounts

  Bjerre, M. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 123-141 19 p. (New horizons in international business).

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 2002

  Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

  Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 2001

  Circulars: a conceptual framework

  Palmy Christiansen, C. & Bjerre, M., 2001, Advertising research in the Nordic countries. Hansen, F. & Yssing Hansen, L. (eds.). Frederiksberg: Samfundslitteratur, p. 244-253 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Detailhandelens Reklameaviser

  Palmy Christiansen, C. & Bjerre, M., 2001, Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. Bach Lauritsen, G., Grønholdt, L. & Hansen, F. (eds.). København: Samfundslitteratur, Vol. 2. p. 171-184 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
• 1999

  Konsumentmarkedsføring

  Bjerre, M., 1999, Samfund, afsætning og forskning. Hansen, F. & Rasmussen, B. (eds.). København, p. 49-60

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

• Markedskommunikation

  Bjerre, M. & Tollin, K., 1999, Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. Helder, J. & Pjetursson, L. (eds.). København: Samfundslitteratur, p. 275-322

  Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research