Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

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    Book
    2016

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

    Research output: Book/ReportBookResearchpeer-review

    2015

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

    Research output: Book/ReportBookCommunication

    Open Access

    Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet

    Østergaard Jacobsen, P. (ed.), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.

    Research output: Book/ReportBookResearchpeer-review

    2009

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

    Research output: Book/ReportBook

    The Relationship Marketer: Bridging Dyads

    Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

    Research output: Book/ReportBook

    2006

    Detailhandelsprognose 2006-2010-2014

    Bjerre, M. & Bahr, H., 2006, København. 65 p.

    Research output: Book/ReportBook

    2005

    Retailing in a SCM-Perspective

    Kotzab, H. & Bjerre, M., 2005, Copenhagen: Copenhagen Business School Press. 263 p.

    Research output: Book/ReportBook

    2004

    Detailhandelsprognose 2004-2006-2010

    Bjerre, M. & Bahr, H., 2004, Dansk Dagligvareleverandør Forening.

    Research output: Book/ReportBook

    Food Service Guide 2004

    Bjerre, M. & Bahr, H., 2004, Stockmann-Gruppen A/S.

    Research output: Book/ReportBook

    2003

    Organisationers købsadfærd i grundtræk

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, 6. ed. København: Samfundslitteratur. 211 p.

    Research output: Book/ReportBook

    2002

    Detailhandelsprognose 2002-2006-2010

    Bjerre, M., 2002, København. 51 p.

    Research output: Book/ReportBook

    Strategic relationship marketing

    Hougaard-Hansen, S. & Bjerre, M., 2002, Frederiksberg: Samfundslitteratur. 371 p.

    Research output: Book/ReportBook

    2000

    Detailhandelsprognose 2000-2003-2006

    Bjerre, M. & Bahr, H., 2000, København. 51 p.

    Research output: Book/ReportBook

    1999

    Elektronisk handel: udfordringer for logistik og distribution

    Kornum, N., Bjerre, M., Lind, R. L. & From-Poulsen, M., 1999, København. 154 p.

    Research output: Book/ReportBook