Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

    Working paper

    Circulars: a conceptual framework and a typology

    Bjerre, M. & Palmy Christiansen, C., 2000, København, 18 p.

    Research output: Working paperResearch

    1 Downloads (Pure)

    Circulars: A Media of It's Own or?

    Bjerre, M., 2003, Frederiksberg: Department of Marketing. CBS, 12 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 8-2003).

    Research output: Working paperResearch

    Open Access
    File
    2 Downloads (Pure)

    Qualitative Value Profiling

    Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

    Research output: Working paperResearch

    Open Access
    File

    Segmenting consumers: based on their perceptions of circulars

    Bjerre, M. & Schmidt, M., 2001, København, 13 p.

    Research output: Working paperResearch

    Report

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

    Research output: Book/ReportReportCommunication

    Open Access
    Open Access
    File

    E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

    Friese, S., Bjerre, M., Hansen, T., Kornum, N. & Sestoft, C., 2003, Frederiksberg: Copenhagen Business School, CBS. 93 p. (Ebizz Øresund).

    Research output: Book/ReportReport

    Open Access
    File
    3 Downloads (Pure)

    Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

    Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    1 Downloads (Pure)
    Open Access
    File
    77 Downloads (Pure)

    Exploring Future Retail: Rapport fra rejsen

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    80 Downloads (Pure)

    Exploring Future Retail: A Report from the Journey

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    1 Downloads (Pure)

    Har tilbudsaviserne en fremtid?

    Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

    Research output: Book/ReportReport

    Open Access
    File

    Nationalt indeks for kundeorientering: Hovedresultater

    Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.

    Research output: Book/ReportReportResearch

    Open Access
    2 Downloads (Pure)

    Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

    Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    Ph.D. thesis

    Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

    Bjerre, M., 1999, Frederiksberg: Samfundslitteratur. 387 p. (ATV Ph.D.-serie; No. 1999-3).

    Research output: Book/ReportPh.D. thesis

    Paper

    A Typology of Retailer Strategies

    Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    Circulars: A Study of Consumer Perceptions

    Schmidt, M. & Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    Different forms and elements of key account management and trade marketing

    Bjerre, M., 1999.

    Research output: Contribution to conferencePaperResearch

    Motivators and Barriers for Online Shopping of FMCGs

    Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N. & Friese, S., 2002. 10 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

    Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Net publication - Internet publication

    Companies Can Sell More by Acting Like a Tour-de-France Team

    Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Den fremragende kundeservice oplevelse handler om ledelse

    Bjerre, M., 28 May 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Kundeoplevelser som vækstmotor

    Bjerre, M. & Aakjær Jensen, P., 21 Sep 2017, København : Dansk Industri.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Ny model viser vejen til større kundeorientering

    Bjerre, M., 30 Oct 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold

    Bjerre, M., Duus, H. J. & Ulrich, T., 10 Nov 2019, København : Videnskab.dk.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access
    Journal article

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606

    Research output: Contribution to journalJournal articleResearchpeer-review

    Can recipients of sales flyers be segmented?

    Schmidt, M. & Bjerre, M., 2003, In : International Journal of Advertising. 22, 3, p. 375-391 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    COOP vs. Kellogs

    Bjerre, M., 2004, In : Markedsfoering.

    Research output: Contribution to journalJournal articleCommunication

    Different forms of key account management: In a transaction cost perspective

    Bjerre, M., 2002, In : The Journal of Selling & Major Account Management. 4, 2, p. 73-85 13 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side

    Bjerre, M. & Kornum, N., 2000, In : Facts om afsætningsøkonomisk forskning. 10, p. 3-7 5 p.

    Research output: Contribution to journalJournal articleResearch

    En begrebsramme omkring Key Account Management og Trade Marketing

    Bjerre, M., 2000, In : Ledelse & Erhvervsøkonomi. 1, p. 51-61

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 1999

    Bjerre, M., 1999, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2000

    Bjerre, M. & Denman, H., 2000, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2001

    Bjerre, M. & Denman, H., 2001, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2002

    Bjerre, M. & Denman, H., 2002, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2003

    Bjerre, M. & Denman, H., 2003, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchising: en samarbejdsform i fortsat udvikling

    Bjerre, M., 2001, In : MMM Orientering. 189, p. 11-13 3 p.

    Research output: Contribution to journalJournal articleResearch

    Grocery e-commerce in the UK and Denmark: Strategic market creation

    Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Indkøbs- og logistikchefen - som virksomhedens nøgleperson

    Bjerre, M., 2000, In : DILF. Dansk Indkøbs- og Logistik fagblad. 11, 3, p. 26-27 2 p.

    Research output: Contribution to journalJournal articleResearch

    Kundeloyalitet via tæt viden sat i system

    Bjerre, M., 2001, In : Finansfokus. 2, p. 9-11 3 p.

    Research output: Contribution to journalJournal articleResearch

    Ny udgave af kendt lærebog

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, In : Markedsfoering. 18

    Research output: Contribution to journalJournal articleCommunication

    Supermarkedsbanker: kampen om danskernes økonomi

    Bjerre, M., 2000, In : Finansfokus. 4, p. 3-6 4 p.

    Research output: Contribution to journalJournal articleResearch

    The Danish Retail Market: Overview and Highlights

    Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222

    Research output: Contribution to journalJournal articleResearchpeer-review

    Value Creation and Category Management through Retailer: Supplier Relationships

    Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Contribution to newspaper - Newspaper article

    De hemmelige penge

    Schmidt, M. & Bjerre, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Fire kandidater dyster om franchisepris

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Iværksættere når 50 mia i omsætning

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Tilbudsaviser gør varerne meget dyrere

    Bjerre, M. & Schmidt, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Contribution to newspaper - Feature article

    Der skal tænkes strategisk i salgsbranchen

    Falberg, A., Neustrup Simonsen, J., Bjerre, M. & Jensen, P. A., 19 Jul 2019, In : Børsen. p. 4

    Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

    Compendium/lecture notes