Research Output per year
Research Output 1999 2019
- 50 - 98 out of 98 results
- Type (ascending)
Contribution to newspaper - Newspaper article
De hemmelige penge
Schmidt, M. & Bjerre, M., 2003, In : Politiken.Research output: Contribution to journal › Contribution to newspaper - Newspaper article › Communication
Fire kandidater dyster om franchisepris
Bjerre, M., 2004, In : Boersen.Research output: Contribution to journal › Contribution to newspaper - Newspaper article › Communication
Iværksættere når 50 mia i omsætning
Bjerre, M., 2004, In : Boersen.Research output: Contribution to journal › Contribution to newspaper - Newspaper article › Communication
Tilbudsaviser gør varerne meget dyrere
Bjerre, M. & Schmidt, M., 2003, In : Politiken.Research output: Contribution to journal › Contribution to newspaper - Newspaper article › Communication
Journal article
A Model for Structuring Efficient Consumer Response Measures
Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606Research output: Contribution to journal › Journal article › Research › peer-review
Can recipients of sales flyers be segmented?
Schmidt, M. & Bjerre, M., 2003, In : International Journal of Advertising. 22, 3, p. 375-391 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
COOP vs. Kellogs
Bjerre, M., 2004, In : Markedsfoering.Research output: Contribution to journal › Journal article › Communication
Different forms of key account management: In a transaction cost perspective
Bjerre, M., 2002, In : The Journal of Selling & Major Account Management. 4, 2, p. 73-85 13 p.Research output: Contribution to journal › Journal article › Research › peer-review
ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side
Bjerre, M. & Kornum, N., 2000, In : Facts om afsætningsøkonomisk forskning. 10, p. 3-7 5 p.Research output: Contribution to journal › Journal article › Research
En begrebsramme omkring Key Account Management og Trade Marketing
Bjerre, M., 2000, In : Ledelse & Erhvervsøkonomi. 1, p. 51-61Research output: Contribution to journal › Journal article › Research › peer-review
Franchiseguiden 1999
Bjerre, M., 1999, In : Franchiseguiden.Research output: Contribution to journal › Journal article › Communication
Franchiseguiden 2000
Bjerre, M. & Denman, H., 2000, In : Franchiseguiden.Research output: Contribution to journal › Journal article › Communication
Franchiseguiden 2001
Bjerre, M. & Denman, H., 2001, In : Franchiseguiden.Research output: Contribution to journal › Journal article › Communication
Franchiseguiden 2002
Bjerre, M. & Denman, H., 2002, In : Franchiseguiden.Research output: Contribution to journal › Journal article › Communication
Franchiseguiden 2003
Bjerre, M. & Denman, H., 2003, In : Franchiseguiden.Research output: Contribution to journal › Journal article › Communication
Franchising: en samarbejdsform i fortsat udvikling
Bjerre, M., 2001, In : MMM Orientering. 189, p. 11-13 3 p.Research output: Contribution to journal › Journal article › Research
Grocery e-commerce in the UK and Denmark: Strategic market creation
Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.Research output: Contribution to journal › Journal article › Research › peer-review
Indkøbs- og logistikchefen - som virksomhedens nøgleperson
Bjerre, M., 2000, In : DILF. Dansk Indkøbs- og Logistik fagblad. 11, 3, p. 26-27 2 p.Research output: Contribution to journal › Journal article › Research
Kundeloyalitet via tæt viden sat i system
Bjerre, M., 2001, In : Finansfokus. 2, p. 9-11 3 p.Research output: Contribution to journal › Journal article › Research
Ny udgave af kendt lærebog
Nielsen, O., Wilke, R. & Bjerre, M., 2003, In : Markedsfoering. 18Research output: Contribution to journal › Journal article › Communication
Supermarkedsbanker: kampen om danskernes økonomi
Bjerre, M., 2000, In : Finansfokus. 4, p. 3-6 4 p.Research output: Contribution to journal › Journal article › Research
The Danish Retail Market: Overview and Highlights
Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222Research output: Contribution to journal › Journal article › Research › peer-review
Value Creation and Category Management through Retailer: Supplier Relationships
Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
Net publication - Internet publication
Companies Can Sell More by Acting Like a Tour-de-France Team
Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Den fremragende kundeservice oplevelse handler om ledelse
Bjerre, M., 28 May 2017Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Kundeoplevelser som vækstmotor
Bjerre, M. & Aakjær Jensen, P., 21 Sep 2017, København : Dansk Industri.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Ny model viser vejen til større kundeorientering
Bjerre, M., 30 Oct 2017Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold
Bjerre, M., Duus, H. J. & Ulrich, T., 10 Nov 2019, København : Videnskab.dk.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Paper
A Typology of Retailer Strategies
Bjerre, M., 2001.Research output: Contribution to conference › Paper › Research
Circulars: A Study of Consumer Perceptions
Schmidt, M. & Bjerre, M., 2001.Research output: Contribution to conference › Paper › Research
Different forms and elements of key account management and trade marketing
Bjerre, M., 1999.Research output: Contribution to conference › Paper › Research
Motivators and Barriers for Online Shopping of FMCGs
Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N. & Friese, S., 2002. 10 p.Research output: Contribution to conference › Paper › Research › peer-review
Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services
Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.Research output: Contribution to conference › Paper › Research › peer-review
Ph.D. thesis
Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry
Bjerre, M., 1999, Frederiksberg: Samfundslitteratur. 387 p. (ATV Ph.D.-serie; No. 1999-3).Research output: Book/Report › Ph.D. thesis
Report
Det gode kundeliv: Dets muligheder & udfordringer
Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.Research output: Book/Report › Report › Communication
Open Access
Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser
Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 28 p.Research output: Book/Report › Report
Open Access
File
E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark
Friese, S., Bjerre, M., Hansen, T., Kornum, N. & Sestoft, C., 2003, Frederiksberg: Copenhagen Business School, CBS. 93 p. (Ebizz Øresund).Research output: Book/Report › Report
Open Access
File
3
Downloads
(Pure)
Effekt og effektivitet: Dansk dagligvarehandel 2003-2013
Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.Research output: Book/Report › Report › Research
Open Access
File
1
Downloads
(Pure)
E-handlens udfordringer og muligheder: En temperatur måling af dansk e-handel 2013
Østergaard Jacobsen, P. & Bjerre, M., 2014, Frederiksberg: Copenhagen Business School, CBS. 74 p.Research output: Book/Report › Report
Open Access
File
80
Downloads
(Pure)
Exploring Future Retail: A Report from the Journey
Bjerre, M., Dec 2018, København: Service Platform. 47 p.Research output: Book/Report › Report › Research
Open Access
File
76
Downloads
(Pure)
Exploring Future Retail: Rapport fra rejsen
Bjerre, M., Dec 2018, København: Service Platform. 47 p.Research output: Book/Report › Report › Research
Open Access
File
1
Downloads
(Pure)
Har tilbudsaviserne en fremtid?
Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.Research output: Book/Report › Report
Open Access
File
Nationalt indeks for kundeorientering: Hovedresultater
Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.Research output: Book/Report › Report › Research
Open Access
2
Downloads
(Pure)
Virksomhedernes kunderelationer 2013: CRM i danske virksomheder
Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.Research output: Book/Report › Report › Research
Open Access
File
Working paper
Circulars: a conceptual framework and a typology
Bjerre, M. & Palmy Christiansen, C., 2000, København, 18 p.Research output: Working paper › Research
1
Downloads
(Pure)
Circulars: A Media of It's Own or?
Bjerre, M., 2003, Frederiksberg: Department of Marketing. CBS, 12 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 8-2003).Research output: Working paper › Research
Open Access
File
2
Downloads
(Pure)
Qualitative Value Profiling
Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.Research output: Working paper › Research
Open Access
File
Segmenting consumers: based on their perceptions of circulars
Bjerre, M. & Schmidt, M., 2001, København, 13 p.Research output: Working paper › Research