Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

    Article in proceedings

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Can Recipients of Fliers be Segmented?

    Schmidt, M. & Bjerre, M., 2001, The 30th EMAC Conference Proceedings, Session 7.8.3..

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Different Forms of Key Account Management

    Bjerre, M., 2000, NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. Borgen, S. O. (ed.). p. 119-129

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    142 Downloads (Pure)

    Qualitative Value Profiling: A Reassessment

    Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File

    The Role of Efficient Consumer Response in Assisting Business Excellence

    Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Open Access
    Book

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

    Research output: Book/ReportBookResearchpeer-review

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

    Research output: Book/ReportBookResearchpeer-review

    Detailhandelsprognose 2000-2003-2006

    Bjerre, M. & Bahr, H., 2000, København. 51 p.

    Research output: Book/ReportBookResearch

    Detailhandelsprognose 2002-2006-2010

    Bjerre, M., 2002, København. 51 p.

    Research output: Book/ReportBookResearch

    Detailhandelsprognose 2004-2006-2010

    Bjerre, M. & Bahr, H., 2004, Dansk Dagligvareleverandør Forening.

    Research output: Book/ReportBookCommunication

    Detailhandelsprognose 2006-2010-2014

    Bjerre, M. & Bahr, H., 2006, København. 65 p.

    Research output: Book/ReportBookResearch

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

    Research output: Book/ReportBookCommunication

    Open Access

    Elektronisk handel: udfordringer for logistik og distribution

    Kornum, N., Bjerre, M., Lind, R. L. & From-Poulsen, M., 1999, København. 154 p.

    Research output: Book/ReportBookResearch

    Food Service Guide 2004

    Bjerre, M. & Bahr, H., 2004, Stockmann-Gruppen A/S.

    Research output: Book/ReportBookCommunication

    Grocery E-commerce: Consumer Behaviour and Business Strategies

    Kornum, N. & Bjerre, M., 2005, Cheltenham: Edward Elgar Publishing. 322 p.

    Research output: Book/ReportBookResearch

    Key Account Management: Et strategisk værktøj. hvorfor - hvad - hvordan

    Bjerre, M., 1999, København: Dagbladet Boersen A/S. 248 p.

    Research output: Book/ReportBookResearch

    Organisationers købsadfærd i grundtræk

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, 6. ed. København: Samfundslitteratur. 211 p.

    Research output: Book/ReportBookResearch

    Retailing in a SCM-Perspective

    Kotzab, H. & Bjerre, M., 2005, Copenhagen: Copenhagen Business School Press. 263 p.

    Research output: Book/ReportBookResearch

    Strategic relationship marketing

    Hougaard-Hansen, S. & Bjerre, M., 2002, Frederiksberg: Samfundslitteratur. 371 p.

    Research output: Book/ReportBookResearch

    Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet

    Østergaard Jacobsen, P. (ed.), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.

    Research output: Book/ReportBookResearchpeer-review

    The Relationship Marketer: Bridging Dyads

    Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

    Research output: Book/ReportBookResearchpeer-review

    Book chapter

    At købe eller ikke købe

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B købsbeslutningsprocessen

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B Relationships in Retailing

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

    Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Circulars: a conceptual framework

    Palmy Christiansen, C. & Bjerre, M., 2001, Advertising research in the Nordic countries. Hansen, F. & Yssing Hansen, L. (eds.). Frederiksberg: Samfundslitteratur, p. 244-253 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Detailhandelens Reklameaviser

    Palmy Christiansen, C. & Bjerre, M., 2001, Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. Bach Lauritsen, G., Grønholdt, L. & Hansen, F. (eds.). København: Samfundslitteratur, Vol. 2. p. 171-184 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Hvornår er en Key Account en Key Account?

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduction

    Bjerre, H. K. A. M., Kotzab, H., Bjerre, M., Fosem, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. p. 9-13 4 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduktion

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Is Marketing Knowledge International? A Case of Key Accounts

    Bjerre, M. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 123-141 19 p. (New horizons in international business).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Konsumentmarkedsføring

    Bjerre, M., 1999, Samfund, afsætning og forskning. Hansen, F. & Rasmussen, B. (eds.). København, p. 49-60

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Kundesegmentering i B2B-markeder

    Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Markedskommunikation

    Bjerre, M. & Tollin, K., 1999, Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. Helder, J. & Pjetursson, L. (eds.). København: Samfundslitteratur, p. 275-322

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Performance Management: Styring af den organiske vækst

    Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Preface

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Reklameaviser

    Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailer strategies: Retail Market Development

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 48-72

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retail Marketing Processes: Various retailer strategies

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 160-189

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Salgscenteret som modpart til kundens købscenter

    Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Segmentering på grundlag af købsadfærd: Og konsekvenser for relationsopbygningen

    Bjerre, M., 2004, Relationship Management. København: Dagbladet Boersen A/S, p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Team Selling

    Bjerre, M., 2005, Salgsledelse. p. 1-12

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    The Future of Grocery E-Commerce: Will Business be Able to Meet Customer Needs and How?

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 294-319

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Udbydere og videncentre

    Bjerre, M., 2005, Salgsledelse. p. 1-4

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Using the Dynamic Paradigm Funnel to Analyse Brand Management

    Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Comment/debate

    Halter vores konklusioner?

    Østergaard Jacobsen, P. & Bjerre, M., 17 Apr 2015, In : Dansk Handelsblad. 106, 16, p. 21

    Research output: Contribution to journalComment/debateCommunication

    Kejserens nye klæder?

    Bjerre, M. & Østergaard Jacobsen, P., 3 Dec 2013, In : Markedsfoering. 12, p. 10

    Research output: Contribution to journalComment/debateCommunication

    Compendium/lecture notes
    Contribution to newspaper - Feature article

    Der skal tænkes strategisk i salgsbranchen

    Falberg, A., Neustrup Simonsen, J., Bjerre, M. & Jensen, P. A., 19 Jul 2019, In : Børsen. p. 4

    Research output: Contribution to journalContribution to newspaper - Feature articleCommunication