Mogens Bjerre

    • Denmark

    19992019

    Research output per year

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    Research Output

    Halter vores konklusioner?

    Østergaard Jacobsen, P. & Bjerre, M., 17 Apr 2015, In : Dansk Handelsblad. 106, 16, p. 21

    Research output: Contribution to journalComment/debateCommunication

    Har tilbudsaviserne en fremtid?

    Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    6 Downloads (Pure)

    Hvornår er en Key Account en Key Account?

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Indkøbs- og logistikchefen - som virksomhedens nøgleperson

    Bjerre, M., 2000, In : DILF. Dansk Indkøbs- og Logistik fagblad. 11, 3, p. 26-27 2 p.

    Research output: Contribution to journalJournal articleResearch

    Introduction

    Bjerre, H. K. A. M., Kotzab, H., Bjerre, M., Fosem, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. p. 9-13 4 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduktion

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Is Marketing Knowledge International? A Case of Key Accounts

    Bjerre, M. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 123-141 19 p. (New horizons in international business).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Iværksættere når 50 mia i omsætning

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Kejserens nye klæder?

    Bjerre, M. & Østergaard Jacobsen, P., 3 Dec 2013, In : Markedsfoering. 12, p. 10

    Research output: Contribution to journalComment/debateCommunication

    Key Account Management: Et strategisk værktøj. hvorfor - hvad - hvordan

    Bjerre, M., 1999, København: Dagbladet Boersen A/S. 248 p.

    Research output: Book/ReportBookResearch

    Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

    Bjerre, M., 1999, Frederiksberg: Samfundslitteratur. 387 p. (ATV Ph.D.-serie; No. 1999-3).

    Research output: Book/ReportPh.D. thesisResearch

    Konsumentmarkedsføring

    Bjerre, M., 1999, Samfund, afsætning og forskning. Hansen, F. & Rasmussen, B. (eds.). København, p. 49-60

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Kundeloyalitet via tæt viden sat i system

    Bjerre, M., 2001, In : Finansfokus. 2, p. 9-11 3 p.

    Research output: Contribution to journalJournal articleResearch

    Kundeoplevelser som vækstmotor

    Bjerre, M. & Aakjær Jensen, P., 21 Sep 2017, København : Dansk Industri.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Kundesegmentering i B2B-markeder

    Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Markedskommunikation

    Bjerre, M. & Tollin, K., 1999, Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. Helder, J. & Pjetursson, L. (eds.). København: Samfundslitteratur, p. 275-322

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Motivators and Barriers for Online Shopping of FMCGs

    Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N. & Friese, S., 2002. 10 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Nationalt indeks for kundeorientering: Hovedresultater

    Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.

    Research output: Book/ReportReportResearch

    Open Access

    Ny model viser vejen til større kundeorientering

    Bjerre, M., 30 Oct 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Ny udgave af kendt lærebog

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, In : Markedsfoering. 18

    Research output: Contribution to journalJournal articleCommunication

    Organisationers købsadfærd i grundtræk

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, 6. ed. København: Samfundslitteratur. 211 p.

    Research output: Book/ReportBookResearch

    Performance Management: Styring af den organiske vækst

    Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Preface

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Qualitative Value Profiling: A Reassessment

    Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File
    142 Downloads (Pure)

    Qualitative Value Profiling

    Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

    Research output: Working paperResearch

    Open Access
    File
    2 Downloads (Pure)

    Reklameaviser

    Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailer strategies: Retail Market Development

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 48-72

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailing in a SCM-Perspective

    Kotzab, H. & Bjerre, M., 2005, Copenhagen: Copenhagen Business School Press. 263 p.

    Research output: Book/ReportBookResearch

    Retail Marketing Processes: Various retailer strategies

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 160-189

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Salgscenteret som modpart til kundens købscenter

    Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Segmentering på grundlag af købsadfærd: Og konsekvenser for relationsopbygningen

    Bjerre, M., 2004, Relationship Management. København: Dagbladet Boersen A/S, p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Segmenting consumers: based on their perceptions of circulars

    Bjerre, M. & Schmidt, M., 2001, København, 13 p.

    Research output: Working paperResearch

    Strategic relationship marketing

    Hougaard-Hansen, S. & Bjerre, M., 2002, Frederiksberg: Samfundslitteratur. 371 p.

    Research output: Book/ReportBookResearch

    Supermarkedsbanker: kampen om danskernes økonomi

    Bjerre, M., 2000, In : Finansfokus. 4, p. 3-6 4 p.

    Research output: Contribution to journalJournal articleResearch

    Team Selling

    Bjerre, M., 2005, Salgsledelse. p. 1-12

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet

    Østergaard Jacobsen, P. (ed.), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.

    Research output: Book/ReportBookResearchpeer-review

    The Danish Retail Market: Overview and Highlights

    Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222

    Research output: Contribution to journalJournal articleResearchpeer-review

    The Future of Grocery E-Commerce: Will Business be Able to Meet Customer Needs and How?

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 294-319

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    The Relationship Marketer: Bridging Dyads

    Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

    Research output: Book/ReportBookResearchpeer-review

    The Role of Efficient Consumer Response in Assisting Business Excellence

    Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Open Access

    Tilbudsaviser gør varerne meget dyrere

    Bjerre, M. & Schmidt, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

    Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Udbydere og videncentre

    Bjerre, M., 2005, Salgsledelse. p. 1-4

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Using the Dynamic Paradigm Funnel to Analyse Brand Management

    Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Value Creation and Category Management through Retailer: Supplier Relationships

    Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold

    Bjerre, M., Duus, H. J. & Ulrich, T., 10 Nov 2019, København : Videnskab.dk.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold

    Bjerre, M., Duus, H. J. & Ulrich, T., 13 Dec 2019, København : Bureaubiz.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

    Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    6 Downloads (Pure)