Mogens Bjerre

    • Denmark

    19992019
    If you made any changes in Pure these will be visible here soon.

    Research Output 1999 2019

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606

    Research output: Contribution to journalJournal articleResearchpeer-review

    At købe eller ikke købe

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    A Typology of Retailer Strategies

    Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    B2B købsbeslutningsprocessen

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B Relationships in Retailing

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

    Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

    Research output: Book/ReportBookResearchpeer-review

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

    Research output: Book/ReportBookResearchpeer-review

    Can Recipients of Fliers be Segmented?

    Schmidt, M. & Bjerre, M., 2001, The 30th EMAC Conference Proceedings, Session 7.8.3..

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Can recipients of sales flyers be segmented?

    Schmidt, M. & Bjerre, M., 2003, In : International Journal of Advertising. 22, 3, p. 375-391 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Circulars: a conceptual framework and a typology

    Bjerre, M. & Palmy Christiansen, C., 2000, København, 18 p.

    Research output: Working paperResearch

    Circulars: a conceptual framework

    Palmy Christiansen, C. & Bjerre, M., 2001, Advertising research in the Nordic countries. Hansen, F. & Yssing Hansen, L. (eds.). Frederiksberg: Samfundslitteratur, p. 244-253 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Circulars: A Media of It's Own or?

    Bjerre, M., 2003, Frederiksberg: Department of Marketing. CBS, 12 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 8-2003).

    Research output: Working paperResearch

    Open Access
    File

    Circulars: A Study of Consumer Perceptions

    Schmidt, M. & Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    Companies Can Sell More by Acting Like a Tour-de-France Team

    Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    COOP vs. Kellogs

    Bjerre, M., 2004, In : Markedsfoering.

    Research output: Contribution to journalJournal articleCommunication

    De hemmelige penge

    Schmidt, M. & Bjerre, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Den fremragende kundeservice oplevelse handler om ledelse

    Bjerre, M., 28 May 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Der skal tænkes strategisk i salgsbranchen

    Falberg, A., Neustrup Simonsen, J., Bjerre, M. & Jensen, P. A., 19 Jul 2019, In : Børsen. p. 4

    Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

    Detailhandelens Reklameaviser

    Palmy Christiansen, C. & Bjerre, M., 2001, Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. Bach Lauritsen, G., Grønholdt, L. & Hansen, F. (eds.). København: Samfundslitteratur, Vol. 2. p. 171-184 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Detailhandelsprognose 2000-2003-2006

    Bjerre, M. & Bahr, H., 2000, København. 51 p.

    Research output: Book/ReportBookResearch

    Detailhandelsprognose 2002-2006-2010

    Bjerre, M., 2002, København. 51 p.

    Research output: Book/ReportBookResearch

    Detailhandelsprognose 2004-2006-2010

    Bjerre, M. & Bahr, H., 2004, Dansk Dagligvareleverandør Forening.

    Research output: Book/ReportBookCommunication

    Detailhandelsprognose 2006-2010-2014

    Bjerre, M. & Bahr, H., 2006, København. 65 p.

    Research output: Book/ReportBookResearch

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

    Research output: Book/ReportReportCommunication

    Open Access

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

    Research output: Book/ReportBookCommunication

    Open Access

    Different forms and elements of key account management and trade marketing

    Bjerre, M., 1999.

    Research output: Contribution to conferencePaperResearch

    Different forms of key account management: In a transaction cost perspective

    Bjerre, M., 2002, In : The Journal of Selling & Major Account Management. 4, 2, p. 73-85 13 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Different Forms of Key Account Management

    Bjerre, M., 2000, NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. Borgen, S. O. (ed.). p. 119-129

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser

    Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 28 p.

    Research output: Book/ReportReportResearch

    Open Access
    File

    E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

    Friese, S., Bjerre, M., Hansen, T., Kornum, N. & Sestoft, C., 2003, Frederiksberg: Copenhagen Business School, CBS. 93 p. (Ebizz Øresund).

    Research output: Book/ReportReportResearch

    Open Access
    File

    ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side

    Bjerre, M. & Kornum, N., 2000, In : Facts om afsætningsøkonomisk forskning. 10, p. 3-7 5 p.

    Research output: Contribution to journalJournal articleResearch

    1 Downloads (Pure)

    Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

    Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    Open Access
    File

    Elektronisk handel: udfordringer for logistik og distribution

    Kornum, N., Bjerre, M., Lind, R. L. & From-Poulsen, M., 1999, København. 154 p.

    Research output: Book/ReportBookResearch

    En begrebsramme omkring Key Account Management og Trade Marketing

    Bjerre, M., 2000, In : Ledelse & Erhvervsøkonomi. 1, p. 51-61

    Research output: Contribution to journalJournal articleResearchpeer-review

    69 Downloads (Pure)

    Exploring Future Retail: Rapport fra rejsen

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    73 Downloads (Pure)

    Exploring Future Retail: A Report from the Journey

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File

    Fire kandidater dyster om franchisepris

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Food Service Guide 2004

    Bjerre, M. & Bahr, H., 2004, Stockmann-Gruppen A/S.

    Research output: Book/ReportBookCommunication

    Franchiseguiden 1999

    Bjerre, M., 1999, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2000

    Bjerre, M. & Denman, H., 2000, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2001

    Bjerre, M. & Denman, H., 2001, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2002

    Bjerre, M. & Denman, H., 2002, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchiseguiden 2003

    Bjerre, M. & Denman, H., 2003, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchising: en samarbejdsform i fortsat udvikling

    Bjerre, M., 2001, In : MMM Orientering. 189, p. 11-13 3 p.

    Research output: Contribution to journalJournal articleResearch

    Grocery E-commerce: Consumer Behaviour and Business Strategies

    Kornum, N. & Bjerre, M., 2005, Cheltenham: Edward Elgar Publishing. 322 p.

    Research output: Book/ReportBookResearch

    Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Grocery e-commerce in the UK and Denmark: Strategic market creation

    Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review