Research Output per year
Research Output 1999 2019
- 1 - 50 out of 98 results
- Publication Year, Title (descending)
2019
Companies Can Sell More by Acting Like a Tour-de-France Team
Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Der skal tænkes strategisk i salgsbranchen
Falberg, A., Neustrup Simonsen, J., Bjerre, M. & Jensen, P. A., 19 Jul 2019, In : Børsen. p. 4Research output: Contribution to journal › Contribution to newspaper - Feature article › Communication
Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold
Bjerre, M., Duus, H. J. & Ulrich, T., 10 Nov 2019, København : Videnskab.dk.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
2018
80
Downloads
(Pure)
Exploring Future Retail: A Report from the Journey
Bjerre, M., Dec 2018, København: Service Platform. 47 p.Research output: Book/Report › Report › Research
Open Access
File
76
Downloads
(Pure)
Exploring Future Retail: Rapport fra rejsen
Bjerre, M., Dec 2018, København: Service Platform. 47 p.Research output: Book/Report › Report › Research
Open Access
File
2017
Den fremragende kundeservice oplevelse handler om ledelse
Bjerre, M., 28 May 2017Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Kundeoplevelser som vækstmotor
Bjerre, M. & Aakjær Jensen, P., 21 Sep 2017, København : Dansk Industri.Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
Nationalt indeks for kundeorientering: Hovedresultater
Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.Research output: Book/Report › Report › Research
Open Access
Ny model viser vejen til større kundeorientering
Bjerre, M., 30 Oct 2017Research output: Other contribution › Net publication - Internet publication › Communication
Open Access
2016
Brand Management: Research, Theory and Practice
Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.Research output: Book/Report › Book › Research › peer-review
2015
Det gode kundeliv: Dets muligheder & udfordringer
Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.Research output: Book/Report › Report › Communication
Open Access
Det gode kundeliv: Dets muligheder & udfordringer
Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.Research output: Book/Report › Book › Communication
Open Access
3
Downloads
(Pure)
Effekt og effektivitet: Dansk dagligvarehandel 2003-2013
Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.Research output: Book/Report › Report › Research
Open Access
File
Halter vores konklusioner?
Østergaard Jacobsen, P. & Bjerre, M., 17 Apr 2015, In : Dansk Handelsblad. 106, 16, p. 21Research output: Contribution to journal › Comment/debate › Communication
Performance Management: Styring af den organiske vækst
Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/SResearch output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
142
Downloads
(Pure)
Qualitative Value Profiling: A Reassessment
Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
Open Access
File
2
Downloads
(Pure)
Qualitative Value Profiling
Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.Research output: Working paper › Research
Open Access
File
Salgscenteret som modpart til kundens købscenter
Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/SResearch output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet
Østergaard Jacobsen, P. (ed.), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.Research output: Book/Report › Book › Research › peer-review
Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services
Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.Research output: Contribution to conference › Paper › Research › peer-review
2014
1
Downloads
(Pure)
E-handlens udfordringer og muligheder: En temperatur måling af dansk e-handel 2013
Østergaard Jacobsen, P. & Bjerre, M., 2014, Frederiksberg: Copenhagen Business School, CBS. 74 p.Research output: Book/Report › Report
Open Access
File
2
Downloads
(Pure)
Virksomhedernes kunderelationer 2013: CRM i danske virksomheder
Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.Research output: Book/Report › Report › Research
Open Access
File
2013
Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser
Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 28 p.Research output: Book/Report › Report
Open Access
File
1
Downloads
(Pure)
Har tilbudsaviserne en fremtid?
Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.Research output: Book/Report › Report
Open Access
File
Kejserens nye klæder?
Bjerre, M. & Østergaard Jacobsen, P., 3 Dec 2013, In : Markedsfoering. 12, p. 10Research output: Contribution to journal › Comment/debate › Communication
2010
The Danish Retail Market: Overview and Highlights
Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222Research output: Contribution to journal › Journal article › Research › peer-review
2009
Brand Management: Research, Theory and Practice
Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.Research output: Book/Report › Book
The Relationship Marketer: Bridging Dyads
Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.Research output: Book/Report › Book
2008
A Model for Structuring Efficient Consumer Response Measures
Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606Research output: Contribution to journal › Journal article › Research › peer-review
Using the Dynamic Paradigm Funnel to Analyse Brand Management
Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
2007
A Model for Structuring Efficient Consumer Response Measures
Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
Grocery e-commerce in the UK and Denmark: Strategic market creation
Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.Research output: Contribution to journal › Journal article › Research › peer-review
Value Creation and Category Management through Retailer: Supplier Relationships
Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
2006
Detailhandelsprognose 2006-2010-2014
Bjerre, M. & Bahr, H., 2006, København. 65 p.Research output: Book/Report › Book
Kompendium til detailhandel, Del 1: HD 2. del afsætning, fremmøde, 7.semester 2006
Bjerre, M., 2006, Frederiksberg: Center of Market Economics, Copenhagen Busienss School.Research output: Book/Report › Compendium/lecture notes
Reklameaviser
Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
The Role of Efficient Consumer Response in Assisting Business Excellence
Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research
Open Access
2005
At købe eller ikke købe
Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
B2B købsbeslutningsprocessen
Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
B2B Relationships in Retailing
Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Grocery E-commerce: Consumer Behaviour and Business Strategies
Kornum, N. & Bjerre, M., 2005, Cheltenham: Edward Elgar Publishing. 322 p.Research output: Book/Report › Book
Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction
Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Hvornår er en Key Account en Key Account?
Bjerre, M., 2005, Salgsledelse. p. 1-14Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Introduction
Bjerre, H. K. A. M., Kotzab, H., Bjerre, M., Fosem, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. p. 9-13 4 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Introduktion
Bjerre, M., 2005, Salgsledelse. p. 1-14Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Kundesegmentering i B2B-markeder
Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Preface
Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Retailer strategies: Retail Market Development
Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 48-72Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
Retailing in a SCM-Perspective
Kotzab, H. & Bjerre, M., 2005, Copenhagen: Copenhagen Business School Press. 263 p.Research output: Book/Report › Book
Retail Marketing Processes: Various retailer strategies
Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 160-189Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research