Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

    2019

    Companies Can Sell More by Acting Like a Tour-de-France Team

    Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Der skal tænkes strategisk i salgsbranchen

    Falberg, A., Neustrup Simonsen, J., Bjerre, M. & Jensen, P. A., 19 Jul 2019, In : Børsen. p. 4

    Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

    Virksomheder kan sælge mere, hvis de gør som et Tour de France-hold

    Bjerre, M., Duus, H. J. & Ulrich, T., 10 Nov 2019, København : Videnskab.dk.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access
    2018
    80 Downloads (Pure)

    Exploring Future Retail: A Report from the Journey

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    76 Downloads (Pure)

    Exploring Future Retail: Rapport fra rejsen

    Bjerre, M., Dec 2018, København: Service Platform. 47 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    2017

    Den fremragende kundeservice oplevelse handler om ledelse

    Bjerre, M., 28 May 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Kundeoplevelser som vækstmotor

    Bjerre, M. & Aakjær Jensen, P., 21 Sep 2017, København : Dansk Industri.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Nationalt indeks for kundeorientering: Hovedresultater

    Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.

    Research output: Book/ReportReportResearch

    Open Access

    Ny model viser vejen til større kundeorientering

    Bjerre, M., 30 Oct 2017

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access
    2016

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

    Research output: Book/ReportBookResearchpeer-review

    2015

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

    Research output: Book/ReportReportCommunication

    Open Access

    Det gode kundeliv: Dets muligheder & udfordringer

    Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

    Research output: Book/ReportBookCommunication

    Open Access
    3 Downloads (Pure)

    Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

    Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

    Research output: Book/ReportReportResearch

    Open Access
    File

    Halter vores konklusioner?

    Østergaard Jacobsen, P. & Bjerre, M., 17 Apr 2015, In : Dansk Handelsblad. 106, 16, p. 21

    Research output: Contribution to journalComment/debateCommunication

    Performance Management: Styring af den organiske vækst

    Bjerre, M. & Ulrich, T., Nov 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    142 Downloads (Pure)

    Qualitative Value Profiling: A Reassessment

    Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File
    2 Downloads (Pure)

    Qualitative Value Profiling

    Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

    Research output: Working paperResearch

    Open Access
    File

    Salgscenteret som modpart til kundens købscenter

    Bjerre, M. & Ulrich, T., Oct 2015, Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A/S

    Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

    Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet

    Østergaard Jacobsen, P. (ed.), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.

    Research output: Book/ReportBookResearchpeer-review

    Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

    Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    2014
    1 Downloads (Pure)
    Open Access
    File
    2 Downloads (Pure)

    Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

    Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

    Research output: Book/ReportReportResearch

    Open Access
    File
    2013
    Open Access
    File
    1 Downloads (Pure)

    Har tilbudsaviserne en fremtid?

    Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

    Research output: Book/ReportReport

    Open Access
    File

    Kejserens nye klæder?

    Bjerre, M. & Østergaard Jacobsen, P., 3 Dec 2013, In : Markedsfoering. 12, p. 10

    Research output: Contribution to journalComment/debateCommunication

    2010

    The Danish Retail Market: Overview and Highlights

    Aastrup, J., Bjerre, M., Kornum, N. & Kotzab, H., 2010, In : European Retail Research. 24, 1, p. 195-222

    Research output: Contribution to journalJournal articleResearchpeer-review

    2009

    Brand Management: Research, Theory and Practice

    Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

    Research output: Book/ReportBook

    The Relationship Marketer: Bridging Dyads

    Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

    Research output: Book/ReportBook

    2008

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2008, In : International Journal of Retail and Distribution Management. 36, 8, p. 590-606

    Research output: Contribution to journalJournal articleResearchpeer-review

    Using the Dynamic Paradigm Funnel to Analyse Brand Management

    Bjerre, M., Heding, T. & Knudtzen, C., 2008, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Tollin, K. & Carù, A. (eds.). Hoboken, NJ: Wiley, p. 27-47 21 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2007

    A Model for Structuring Efficient Consumer Response Measures

    Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Grocery e-commerce in the UK and Denmark: Strategic market creation

    Kornum, N. & Bjerre, M., 2007, In : International Journal of Business Innovation and Research. 1, 3, p. 296 - 314 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Value Creation and Category Management through Retailer: Supplier Relationships

    Aastrup, J., Grant, D. B. & Bjerre, M., 2007, In : International Review of Retail, Distribution and Consumer Research. 17, 5, p. 523-541 19 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    2006

    Detailhandelsprognose 2006-2010-2014

    Bjerre, M. & Bahr, H., 2006, København. 65 p.

    Research output: Book/ReportBook

    Reklameaviser

    Bjerre, M. & Palmy Christiansen, C., 2006, Markedskommunikation. Bd. 2: Danske reklamemedier. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 2. p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    The Role of Efficient Consumer Response in Assisting Business Excellence

    Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Open Access
    2005

    At købe eller ikke købe

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B købsbeslutningsprocessen

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B Relationships in Retailing

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Hvornår er en Key Account en Key Account?

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduction

    Bjerre, H. K. A. M., Kotzab, H., Bjerre, M., Fosem, T., Angerer, T. & Swoboda, B., 2005, Retailing in a SCM-Perspective. p. 9-13 4 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Introduktion

    Bjerre, M., 2005, Salgsledelse. p. 1-14

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Kundesegmentering i B2B-markeder

    Bjerre, M., 2005, Salgsledelse. p. 1-18 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Preface

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailer strategies: Retail Market Development

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 48-72

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Retailing in a SCM-Perspective

    Kotzab, H. & Bjerre, M., 2005, Copenhagen: Copenhagen Business School Press. 263 p.

    Research output: Book/ReportBook

    Retail Marketing Processes: Various retailer strategies

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 160-189

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch