Mogens Bjerre

    • Denmark

    19992019
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    Research Output 1999 2019

    1999

    Different forms and elements of key account management and trade marketing

    Bjerre, M., 1999.

    Research output: Contribution to conferencePaperResearch

    Elektronisk handel: udfordringer for logistik og distribution

    Kornum, N., Bjerre, M., Lind, R. L. & From-Poulsen, M., 1999, København. 154 p.

    Research output: Book/ReportBookResearch

    Franchiseguiden 1999

    Bjerre, M., 1999, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Key Account Management: Et strategisk værktøj. hvorfor - hvad - hvordan

    Bjerre, M., 1999, København: Dagbladet Boersen A/S. 248 p.

    Research output: Book/ReportBookResearch

    Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

    Bjerre, M., 1999, Frederiksberg: Samfundslitteratur. 387 p. (ATV Ph.D.-serie; No. 1999-3).

    Research output: Book/ReportPh.D. thesisResearch

    Konsumentmarkedsføring

    Bjerre, M., 1999, Samfund, afsætning og forskning. Hansen, F. & Rasmussen, B. (eds.). København, p. 49-60

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Markedskommunikation

    Bjerre, M. & Tollin, K., 1999, Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. Helder, J. & Pjetursson, L. (eds.). København: Samfundslitteratur, p. 275-322

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2000

    Circulars: a conceptual framework and a typology

    Bjerre, M. & Palmy Christiansen, C., 2000, København, 18 p.

    Research output: Working paperResearch

    Detailhandelsprognose 2000-2003-2006

    Bjerre, M. & Bahr, H., 2000, København. 51 p.

    Research output: Book/ReportBookResearch

    Different Forms of Key Account Management

    Bjerre, M., 2000, NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. Borgen, S. O. (ed.). p. 119-129

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side

    Bjerre, M. & Kornum, N., 2000, In : Facts om afsætningsøkonomisk forskning. 10, p. 3-7 5 p.

    Research output: Contribution to journalJournal articleResearch

    En begrebsramme omkring Key Account Management og Trade Marketing

    Bjerre, M., 2000, In : Ledelse & Erhvervsøkonomi. 1, p. 51-61

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 2000

    Bjerre, M. & Denman, H., 2000, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Indkøbs- og logistikchefen - som virksomhedens nøgleperson

    Bjerre, M., 2000, In : DILF. Dansk Indkøbs- og Logistik fagblad. 11, 3, p. 26-27 2 p.

    Research output: Contribution to journalJournal articleResearch

    Supermarkedsbanker: kampen om danskernes økonomi

    Bjerre, M., 2000, In : Finansfokus. 4, p. 3-6 4 p.

    Research output: Contribution to journalJournal articleResearch

    2001

    A Typology of Retailer Strategies

    Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    Can Recipients of Fliers be Segmented?

    Schmidt, M. & Bjerre, M., 2001, The 30th EMAC Conference Proceedings, Session 7.8.3..

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Circulars: a conceptual framework

    Palmy Christiansen, C. & Bjerre, M., 2001, Advertising research in the Nordic countries. Hansen, F. & Yssing Hansen, L. (eds.). Frederiksberg: Samfundslitteratur, p. 244-253 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Circulars: A Study of Consumer Perceptions

    Schmidt, M. & Bjerre, M., 2001.

    Research output: Contribution to conferencePaperResearch

    Detailhandelens Reklameaviser

    Palmy Christiansen, C. & Bjerre, M., 2001, Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. Bach Lauritsen, G., Grønholdt, L. & Hansen, F. (eds.). København: Samfundslitteratur, Vol. 2. p. 171-184 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Franchiseguiden 2001

    Bjerre, M. & Denman, H., 2001, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Franchising: en samarbejdsform i fortsat udvikling

    Bjerre, M., 2001, In : MMM Orientering. 189, p. 11-13 3 p.

    Research output: Contribution to journalJournal articleResearch

    Kundeloyalitet via tæt viden sat i system

    Bjerre, M., 2001, In : Finansfokus. 2, p. 9-11 3 p.

    Research output: Contribution to journalJournal articleResearch

    Segmenting consumers: based on their perceptions of circulars

    Bjerre, M. & Schmidt, M., 2001, København, 13 p.

    Research output: Working paperResearch

    2002

    Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

    Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Detailhandelsprognose 2002-2006-2010

    Bjerre, M., 2002, København. 51 p.

    Research output: Book/ReportBookResearch

    Different forms of key account management: In a transaction cost perspective

    Bjerre, M., 2002, In : The Journal of Selling & Major Account Management. 4, 2, p. 73-85 13 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Franchiseguiden 2002

    Bjerre, M. & Denman, H., 2002, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Motivators and Barriers for Online Shopping of FMCGs

    Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N. & Friese, S., 2002. 10 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Strategic relationship marketing

    Hougaard-Hansen, S. & Bjerre, M., 2002, Frederiksberg: Samfundslitteratur. 371 p.

    Research output: Book/ReportBookResearch

    2003

    Can recipients of sales flyers be segmented?

    Schmidt, M. & Bjerre, M., 2003, In : International Journal of Advertising. 22, 3, p. 375-391 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Circulars: A Media of It's Own or?

    Bjerre, M., 2003, Frederiksberg: Department of Marketing. CBS, 12 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 8-2003).

    Research output: Working paperResearch

    Open Access
    File

    De hemmelige penge

    Schmidt, M. & Bjerre, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

    Friese, S., Bjerre, M., Hansen, T., Kornum, N. & Sestoft, C., 2003, Frederiksberg: Copenhagen Business School, CBS. 93 p. (Ebizz Øresund).

    Research output: Book/ReportReportResearch

    Open Access
    File

    Franchiseguiden 2003

    Bjerre, M. & Denman, H., 2003, In : Franchiseguiden.

    Research output: Contribution to journalJournal articleCommunication

    Is Marketing Knowledge International? A Case of Key Accounts

    Bjerre, M. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 123-141 19 p. (New horizons in international business).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Ny udgave af kendt lærebog

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, In : Markedsfoering. 18

    Research output: Contribution to journalJournal articleCommunication

    Organisationers købsadfærd i grundtræk

    Nielsen, O., Wilke, R. & Bjerre, M., 2003, 6. ed. København: Samfundslitteratur. 211 p.

    Research output: Book/ReportBookResearch

    Tilbudsaviser gør varerne meget dyrere

    Bjerre, M. & Schmidt, M., 2003, In : Politiken.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    2004

    COOP vs. Kellogs

    Bjerre, M., 2004, In : Markedsfoering.

    Research output: Contribution to journalJournal articleCommunication

    Detailhandelsprognose 2004-2006-2010

    Bjerre, M. & Bahr, H., 2004, Dansk Dagligvareleverandør Forening.

    Research output: Book/ReportBookCommunication

    Fire kandidater dyster om franchisepris

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Food Service Guide 2004

    Bjerre, M. & Bahr, H., 2004, Stockmann-Gruppen A/S.

    Research output: Book/ReportBookCommunication

    Iværksættere når 50 mia i omsætning

    Bjerre, M., 2004, In : Boersen.

    Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

    Segmentering på grundlag af købsadfærd: Og konsekvenser for relationsopbygningen

    Bjerre, M., 2004, Relationship Management. København: Dagbladet Boersen A/S, p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    2005

    At købe eller ikke købe

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B købsbeslutningsprocessen

    Bjerre, M. & Wilke, R., 2005, Salgsledelse. p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    B2B Relationships in Retailing

    Bjerre, H. K. A. M. & Bjerre, M., 2005, Retailing in a SCM-Perspective. p. 223-246 23 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Grocery E-commerce: Consumer Behaviour and Business Strategies

    Kornum, N. & Bjerre, M., 2005, Cheltenham: Edward Elgar Publishing. 322 p.

    Research output: Book/ReportBookResearch

    Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

    Kornum, N. & Bjerre, M., 2005, Grocery E-Commerce. Kornum, N. & Bjerre, M. (eds.). p. 1-6 6 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch