Mogens Bjerre

    • Denmark

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    Research Output

    Brand Management: Mastering Research, Theory and Practice

    Heding, T., Knudtzen, C. F. & Bjerre, M., 2020, 3. ed. New York: Routledge. 323 p.

    Research output: Book/ReportBookEducationpeer-review

    Distribution

    Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 402-419

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Købsadfærd på producentmarkedet

    Bjerre, M. & Østergaard Jacobsen, P., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 160-181

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Produktion- og servicemarketing

    Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 346-363

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Companies Can Sell More by Acting Like a Tour-de-France Team

    Bjerre, M., Duus, H. J. & Ulrich, T., 22 Oct 2019, Frederiksberg : CBS Wire.

    Research output: Other contributionNet publication - Internet publicationCommunication

    Open Access

    Activities

    • 1 Lecture and oral contribution

    Glade dyr på køl: Detailhandlens bud på fremtidig dyrevelfærd i køledisken

    Mogens Bjerre (Panel member)

    17 Jun 2012

    Activity: Talk or presentationLecture and oral contribution

    Press / Media

    Flying Tiger sælger tyske og amerikanske butikker efter underskud

    Mogens Bjerre

    23/07/2020

    1 Media contribution

    Press/Media: Press / Media

    Topchef for Flying Tiger skifter forretningsmodel på nye markeder

    Mogens Bjerre

    23/07/2020

    1 Media contribution

    Press/Media: Press / Media

    Tiger trækker stikket på blodrøde markeder

    Mogens Bjerre

    23/07/2020

    1 Media contribution

    Press/Media: Press / Media

    Flere penge til Aldi: Har fået 928 mio kr i år

    Mogens Bjerre

    22/07/2020

    1 Media contribution

    Press/Media: Press / Media