Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Brand Management: Mastering Research, Theory and Practice
Heding, T., Knudtzen, C. F. & Bjerre, M., 2020, 3. ed. New York: Routledge. 323 p.Research output: Book/Report › Book › peer-review
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Distribution
Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 402-419Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Købsadfærd på producentmarkedet
Bjerre, M. & Østergaard Jacobsen, P., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 160-181Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Morgensagens salg og salgsledelse: Med afsæt i fremtidens syv salgsdyder
Bjerre, M., Aakjær Jensen, P. & Lassen, J., 2020, København: Business Danmark. 352 p.Research output: Book/Report › Book
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Produktion- og servicemarketing
Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 346-363Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Activities
- 1 Lecture and oral contribution
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Glade dyr på køl: Detailhandlens bud på fremtidig dyrevelfærd i køledisken
Mogens Bjerre (Panel member)
17 Jun 2012Activity: Talk or presentation › Lecture and oral contribution
Press / Media
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Fra budskab til dialog - kommunikations rolle i fremtidens salg
01/12/2021
1 Media contribution
Press/Media: Press / Media
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Dagligvarehandlen blandt landet bedste til kundeoplevelse
26/11/2021
1 Media contribution
Press/Media: Press / Media
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Discountkæder dominerer top og bund i ny loyalitetsmåling
15/11/2021
1 Media contribution
Press/Media: Press / Media
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B.T.s supermarkedsdyst - kapitel 3: Kåret som Danmarks ringeste supermarkedskæde: 'Det er katastrofalt'
23/10/2021
1 Media contribution
Press/Media: Press / Media
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