Research output per year
Research output per year
Supervised Work
- 7 results
Search results
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"Better Safe Than Sorry": An Exploratory Study of Consumers With Autism Spectrum Disorder, Their Experiences, and Decision-making
Kronow, J. H. S. & Frantsen, J. B.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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Beyond Brand Activism: Exploring the Emergence of Brand Apathy and Its Effects on Brand Stereotypes and Consumer Responses
Bisgaard, E. M. S.
MSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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Brand Transparency: A Valuable Tool for Attracting Consumers or a Vulnerable Business Strategy?
Larsen, G. F. & Jørgensen, M. K.
MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2022
MSc in Economics and Business Administration Sales Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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Green Brand Innovativeness as a Facilitator of Sustainable Consumption: A Comparison of Born Green and Heritage Brands
Sirc, M.
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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Man's Best Friend or Man's Best Mirror? Exploring the Role of the Extended Self When Gen Z Shops for Their Dogs
Ekstrøm-Knudsen, S. & Giudice, I. A.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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Navigating War-torn Waters: Investigating Consumer Perceptions and Crisis Communication Amid Corporate Sociopolitical Activism in the Russia-Ukraine War
Veikkola, L. E.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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The Effectiveness of Global and Local Brand Positioning Amongst Glocal Brands
Jensen, A. S. & Bendstrup, K. E.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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