Herz, M., Micevski, M. & Ilbertz, T., 2023, Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. Redler, J., Schmidt, H. J. & Baumgarth, C. (eds.). 1 ed. Wiesbaden: Gabler, p. 219-23325 p.
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review