Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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A Design-First Approach to Service Research
Micu, D. & Van der Borgh, M., 2026, SERVSIG 2026 Conference Proceedings: Shaping the Future through Service: Transforming Individuals, Markets & Society. Simões, C. & Lages, C. R. (eds.). Braga: SERVSIG – your service research community, p. 278Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Doubting the Machine, Trusting the Human? The Role of Accuracy and Explainability in AI-Driven B2B Sales Lead Management
Petersen, A. & Van der Borgh, M., 2026. 18 p.Research output: Contribution to conference › Paper › Research › peer-review
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Doubting the Machine, Trusting the Human? The Role of Accuracy and Explainability in AI-Driven Selling of B2B Services
Petersen, A. & Van der Borgh, M., 2026, SERVSIG 2026 Conference Proceedings: Shaping the Future through Service: Transforming Individuals, Markets & Society. Simões, C. & Lages, C. R. (eds.). Braga: SERVSIG – your service research community, p. 43Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Enhancing Sales Performance of Product-Service Systems: The Role of Value-Based Selling, Price Bundling, and Value Tools
Nijssen, E. J., Terho, H., Keränen, J. & Van der Borgh, M., Apr 2026, In: Industrial Marketing Management. 134, p. 421-433Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile55 Downloads (Pure) -
From Event Logs to Experiences: Process Mining of Customer Journeys in Retail Service Systems
Breustedt, L., Schäfers, T. & Van der Borgh, M., 2026, SERVSIG 2026 Conference Proceedings: Shaping the Future through Service: Transforming Individuals, Markets & Society. Simões, C. & Lages, C. R. (eds.). Braga: SERVSIG – your service research community, p. 75Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Analyzing and Managing Customer Journeys
Van der Borgh, M. (Lecturer) & Schäfers, T. (Lecturer)
26 Nov 2025Activity: Talk or presentation › Lecture and oral contribution
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Doubting the Machine, Trusting the Human? The Role of Accuracy and Explainability in AI-Driven B2B Sales Lead Management
Van der Borgh, M. (Lecturer) & Petersen, A. (Lecturer)
9 Dec 2025Activity: Talk or presentation › Lecture and oral contribution
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Doubting the Machine, Trusting the Human? The Role of Accuracy and Explainability in AI-Driven B2B Sales Lead Management
Van der Borgh, M. (Lecturer)
5 Jun 2026Activity: Talk or presentation › Lecture and oral contribution
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Emerald Open Research (Journal)
Van der Borgh, M. (Editor)
27 Feb 2019Activity: Publication peer-review and editorial work › Peer review of manuscripts › Research
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How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations
Van der Borgh, M. (Lecturer), de Jong, A. (Lecturer) & Nijssen, E. J. (Lecturer)
22 Feb 2019Activity: Talk or presentation › Lecture and oral contribution
Press/Media
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Cross Disciplinarity
Lindgreen, A. & Van der Borgh, M.
04/03/2025
1 Media contribution
Press/Media: Press / Media
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The ultimate guide: CBS researchers write 19 editorials on how to conduct research
Lindgreen, A. & Van der Borgh, M.
16/09/2020
1 Media contribution
Press/Media: Press / Media