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Research Output 2017 2019

Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers

Van der Borgh, M., de Jong, A. & Nijssen, E. J. 18 Mar 2019 In : Journal of Service Research. 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Are Conservative Approaches to New Product Selling a Blessing in Disguise?

Van der Borgh, M. & Schepers, J. Sep 2018 In : Journal of the Academy of Marketing Science. 46, 5, p. 857-878 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Balancing Modularity and Solution Space Freedom: Effects on Organisational Learning and Sustainable Innovation

Vos, M. A., Raassens, N., Van der Borgh, M. & Nijssen, E. J. Oct 2018 In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Deliverable 30.3: Guidelines to Cultivate Buyer-supplier Relationships per Species

Nijssen, E. J., Van der Borgh, M., Vos, M. A., Ojeda, J. & Robles Arozarena, R. 2018 Bruxelles: European Union. 17 p.

Research output: Book/ReportReportResearch

Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J. 2018 Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

Activities 2018 2019

  • 2 Lecture and oral contribution
  • 1 Peer review of manuscripts

Emerald Open Research (Journal)

Van der Borgh, M. (Editor)
27 Feb 2019

Activity: Peer review of manuscriptsResearch

How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations

Van der Borgh, M. (Lecturer), de Jong, A. (Lecturer), Edwin J. Nijssen (Lecturer)
22 Feb 2019

Activity: Lecture and oral contribution

What to Expect when Selling Product-Service Solutions?

Van der Borgh, M. (Lecturer)
8 Aug 2018

Activity: Lecture and oral contribution