Michel Van der Borgh

Associate Professor, Department of Marketing

https://orcid.org/0000-0002-6266-2419

Denmark

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11 Journal article
3 Report
2 Editorial
1 Conference abstract in proceedings

A Meta-analysis of Frontline Employees’ Role Behavior and the Moderating Effects of National Culture
Schepers, J. & Van der Borgh, M., Aug 2020, In : Journal of Service Research. 23, 3, p. 255-280 26 p.
Research output: Contribution to journal › Journal article › Research › peer-review
How to Get Great Research Cited
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., Fehrer, J. & Van der Borgh, M., Aug 2020, In : Industrial Marketing Management. 89, p. A1-A7 7 p.
Research output: Contribution to journal › Editorial › Research
How to Undertake Great Cross-disciplinary Research
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J. & Van der Borgh, M., Oct 2020, In : Industrial Marketing Management. 90, p. A1-A5 5 p.
Research output: Contribution to journal › Editorial › Research
Identifying, Analyzing, and Finding Solutions to the Sales Lead Black Hole: A Design Science Approach
Van der Borgh, M., Xu, J. & Sikkenk, M., Jul 2020, In : Industrial Marketing Management. 88, p. 136-151 16 p.
Research output: Contribution to journal › Journal article › Research › peer-review
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling
Nijssen, E. J., Van der Borgh, M. & Totzek, D., 2020, 2020 AMA Winter Academic Conference Consumers and Firms in a Global World February 14-16 | San Diego, CA: Proceedings. Lukas, B. & Ferrell, O. C. (eds.). American Marketing Association, p. 365-366 2 p. (AMA Educators Proceedings; No. 31).
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Open Access
File

4 Downloads (Pure)

4 Lecture and oral contribution
1 Peer review of manuscripts

Emerald Open Research (Journal)
Michel Van der Borgh (Editor)
27 Feb 2019
Activity: Publication peer-review and editorial work › Peer review of manuscripts › Research
How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations
Michel Van der Borgh (Lecturer), Ad de Jong (Lecturer) & Edwin J. Nijssen (Lecturer)
22 Feb 2019
Activity: Talk or presentation › Lecture and oral contribution
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
Edwin J. Nijssen (Lecturer), Michel Van der Borgh (Lecturer) & Dirk Totzek (Lecturer)
13 Feb 2020
Activity: Talk or presentation › Lecture and oral contribution
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
Edwin J. Nijssen (Lecturer), Michel Van der Borgh (Lecturer) & Dirk Totzek (Lecturer)
16 Feb 2020
Activity: Talk or presentation › Lecture and oral contribution
What to Expect when Selling Product-Service Solutions?
Michel Van der Borgh (Lecturer)
8 Aug 2018
Activity: Talk or presentation › Lecture and oral contribution

The ultimate guide: CBS researchers write 19 editorials on how to conduct research
Adam Lindgreen & Michel Van der Borgh
16/09/2020
1 Media contribution
Press/Media: Press / Media