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Marzia Arico

    • Denmark

    20152018
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    Research Output 2015 2018

    • 2 Book chapter
    • 1 Ph.D. thesis

    Service Design as a Transformative Force: Introduction and Adoption in an Organizational Context

    Arico, M., 2018, Frederiksberg: Copenhagen Business School [Phd]. 248 p. (PhD series; No. 39.2018).

    Research output: Book/ReportPh.D. thesisResearch

    Open Access
    File

    Aligning the Organization Through Customer Stories

    Arico, M. & Brand Flu, M., 2016, Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Calabretta, G., Gemser, G. & Karpen, I. (eds.). Amsterdam: BIS Publishers, p. 120-141

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Servicedesign in Business

    Arico, M., 2015, Desma Avenues: Reflecting on Design + Management. Gothenburg: ArtMonitor. University of Gothenburg, p. 213-223

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Open Access