Lars Grønholdt

    • Denmark

    19992019
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    Research Output 1999 2019

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    2007

    Demonstrating Return on Leadership: A Research-Based Consulting Tool

    Grønholdt, L., Martensen, A., Jørgensen, S. W. & Mollerup, S., 2007. 18 p.

    Research output: Contribution to conferencePaperResearch

    The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

    Hansen, F., Grønholdt, L. & Lundsteen, S., 2007. 6 p.

    Research output: Contribution to conferencePaperResearch

    2006

    Understanding tweens' needs and motives for mobile phones: A means-end chain approach

    Martensen, A. & Grønholdt, L., 2006.

    Research output: Contribution to conferencePaperResearch

    2005

    Competencies of higher Education graduates: Do they reflect employers' needs?

    Martensen, A. & Grønholdt, L., 2005. 9 p.

    Research output: Contribution to conferencePaperResearch

    Developing a conceptual model of reputation in higher education

    Grønholdt, L. & Martensen, A., 2005. 11 p.

    Research output: Contribution to conferencePaperResearch

    From reputation measurement to quality management in higher education

    Martensen, A. & Grønholdt, L., 2005. 8 p.

    Research output: Contribution to conferencePaperResearch

    Return to leadership

    Martensen, A. & Grønholdt, L., 2005.

    Research output: Contribution to conferencePaperResearch

    2004

    Brand equity and its determinants: A customer-based modelling approach

    Martensen, A. & Grønholdt, L., 2004.

    Research output: Contribution to conferencePaperResearch

    Quality Management in Libraries: A Danish Case

    Martensen, A., Nørhede, A. & Grønholdt, L., 2004.

    Research output: Contribution to conferencePaperResearch

    Validating and applying a customer-based brand equity model

    Grønholdt, L. & Martensen, A., 2004. 8 p.

    Research output: Contribution to conferencePaperResearch

    2003

    Brand excellence: Application of a brand strength model

    Grønholdt, L. & Martensen, A., 2003.

    Research output: Contribution to conferencePaperResearch

    Understanding and modelling brand strength

    Martensen, A. & Grønholdt, L., 2003.

    Research output: Contribution to conferencePaperResearch

    2000

    Customer satisfaction and customer loyalty in the Danish banking sector: theory, application and benchmarking

    Kristensen, K., Grønholdt, L. & Martensen, A., 2000.

    Research output: Contribution to conferencePaperResearch

    1999

    Customer satisfaction measurement at Post Danmark

    Kristensen, K., Martensen, A. & Grønholdt, L., 1999. 11 p.

    Research output: Contribution to conferencePaperResearch