Lars Grønholdt

    • Denmark

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    • 2015

      Brand Equity

      Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 38-39

      Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

    • Customer Expectations

      Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 111-114

      Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review