Lars Grønholdt

    • Denmark

    19992019
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    Research Output 1999 2019

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    Encyclopedia chapter
    2015

    Brand Equity

    Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 38-39

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

    Customer Expectations

    Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 111-114

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review