No photo of Lars Bech Christensen

Lars Bech Christensen

    20022019
    If you made any changes in Pure these will be visible here soon.

    Research Output 2002 2019

    Filter
    Working paper
    2004
    41 Downloads (Pure)

    Long-term Advertising Effects and Optimal Budgeting

    Hansen, F. & Bech Christensen, L., 2004, København, 26 p.

    Research output: Working paperResearch

    Open Access
    File
    2002

    Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

    Hansen, F., Halling, J. & Bech Christensen, L., 2002, København, 22 p.

    Research output: Working paperResearch