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Lars Bech Christensen

    20022019
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    Research Output 2002 2019

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    Book
    2006

    Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring

    Grønholdt, L., Hansen, F. & Christensen, L. B., 2006, 2. ed. København: Samfundslitteratur. 403 p.

    Research output: Book/ReportBookResearch

    Markedskommunikation. Bd. 2: Danske reklamemedier

    Grønholdt, L., Hansen, F. & Christensen, L. B., 2006, 2. ed. København: Samfundslitteratur. 291 p.

    Research output: Book/ReportBookResearch

    2005

    Frontrunners or copycats?

    Tufte, B., Rasmussen, J. & Bech Christensen, L., 2005, Copenhagen: Copenhagen Business School Press. 172 p.

    Research output: Book/ReportBookResearch

    2003

    Branding and advertising

    Hansen, F. & Bech Christensen, L., 2003, Copenhagen: Copenhagen Business School Press. 473 p.

    Research output: Book/ReportBookResearch