Gwozdz, W., Nielsen, K. S., Gupta, S. & Gentry, J., 2018, Conference Proceedings of the Macromarketing Conference 2018: Change between Complexity and Simplicity. Löbler, H., Mörstedt, J., Wloka, M., Barriga, P. & Stieler, S. (eds.). Leipzig: Macromarketing Society Inc., p. 1089-111426 p.
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review