Karin Tollin

Filter

2009

Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions
Tollin, K., Jones, R. & Schmidt, M., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J.-P. & Nicolas, J.-L. (eds.). Brussels: European Marketing Academy. EMAC, 8 p. (Proceedings of the European Marketing Academy).
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
2007

Measuring top managers' influence on product innovation
Tollin, K. & Martensen, A., 2007, Proceeding of the 14th international product development management conference, EIASM 2007. Vol. part 3. p. 1497-1510 15 p.
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Research output