Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Assessing the Capacity of Marketing Researchers to Estimate Managerial Relevance: An Empirical Exploration
Bleeker, M., Hattula, J. & Reinecke, S., 2025. 1 p.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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How Managers Learn to Become Strategists: Evidence From a Longitudinal Case Study
Hattula, C. & Hattula, J., 2025, Proceedings of the Eighty-fifth Annual Meeting of the Academy of Management. Taneja, S. (ed.). Valhalla, NY: Academy of Management, 1 p. (Academy of Management Annual Meeting Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Yonel, T., Bhargave, R. P. & Hattula, J., 2024, Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24. Jeseo, V. & Parajuli, J. (eds.). Cham: Springer, p. 26–37 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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The Impact of Touchscreen Devices on Consumers' Choice Confidence and Purchase Likelihood
Hattula, J., Herzog, W. & Dhar, R., Mar 2023, In: Marketing Letters. 34, 1, p. 35-53 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile417 Downloads (Pure) -
Why Marketers Fail to Understand Their Customers: The False Consensus Effect
Herzog, W., Hattula, J. & Dahl, D. W., 2022, In: Keller Center Research Report. 15, 2, p. 7-12 7 p.Research output: Contribution to journal › Journal article › Research
Open Access
Activities
- 4 Lecture and oral contribution
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Creative Artificial Intelligence for Marketers: A Framework and Research Agenda
Yonel, T. (Lecturer), Bhargave, R. P. (Lecturer) & Hattula, J. (Lecturer)
22 May 2024Activity: Talk or presentation › Lecture and oral contribution
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Influence Projection: How Self-Perceptions Shape Marketers' Intuitions About Influence Tactics
Herzog, W. (Lecturer), Hattula, J. (Lecturer) & Dahl, D. W. (Lecturer)
12 Jun 2026Activity: Talk or presentation › Lecture and oral contribution
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Is This Research Relevant? The Role of Scholars; Practical Experience in Evaluating Managerial Relevance
Bleeker, M. (Lecturer), Reinecke, S. (Lecturer), Hattula, J. (Lecturer) & Reibstein, D. (Lecturer)
12 Jun 2026Activity: Talk or presentation › Lecture and oral contribution
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Rethinking Marketing: Connecting with Consumers in the Age of AI
Hattula, J. (Lecturer)
27 May 2026Activity: Talk or presentation › Lecture and oral contribution
Press/Media
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CMO-rollen er blevet strategisk og teknologisk: AI øger krav og kompleksitet
11/06/2026
1 Media contribution
Press/Media: Press / Media
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Kreative superkræfter, som kan overtage alt arbejde
28/04/2024 → 29/04/2024
2 Media contributions
Press/Media: Press / Media
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Undersøgelse: Marketeers misforstår kunderne fordi de begår basal fejl
17/02/2023
1 Media contribution
Press/Media: Press / Media
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Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula
01/03/2015
1 Media contribution
Press/Media: Press / Media