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Supervised Work

Angels or Vampires? : An Investigation of the Effects of Visual Attention in Influencer Marketing Using Eye Tracking

Sofie Dahl Gjedde, Rasmus Kjeldmand Jacobsen

MSc in Organisational Communication, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Are Consumers Greenwashers? : A Qualitative Study of Sustainable Clothing Brands' Impact on the Late Modern Consumer's Identity Project

Simone Misser-Pedersen, Kathrine Kornecka Jensen

MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Argumented Reality: How Will Consumers Embrace this Novel Mobile Shopping Tool?

Iben W.K. Børresen, Maria Beatriz D. Henriques

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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A study of the Element of Surprise and its Effects on Customer Loyalty

Viktorija Stankaityté

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2016

Student thesis: Master thesis

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Brand Choice In an Online Supermarket: A Neuromarketing Approach to Consumer Decision-making

Josefine Ørsted Hjortsø

MSc in Organisational Communication, (Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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Consumer Behavior in a Societal Perspective According to Border Trade: Afgifter som værktøj

Jonas Christiansen, Sebastian Becker Adriansen

MSc in Commercial Law, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Decision Making in the 21st Century: Purchase Decisions With the Internet in your Pocket

Mika Juul Christoffersen

MSocSc in Service Management, (Graduate Programme) Final Thesis, 2016

Student thesis: Master thesis

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Do Consumers Pay Attention To Emotion: An Eye-tracking Study of Visual Attention In Pre-roll Advertisement

Nicholas Batista, Michele Lioy

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Exploring Change in Brand Leaders Packaging Design

Sara Katrine Juel Jessen, Mai Kvorning Caspersen

MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2017

Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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Forbrugernes forventninger til en vare: på baggrund af smagsoplevelser og emballagepåvirkning

Dea Beka, Maria Sotskova

(Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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Eye-Catching Displays : An Eye-Tracking Experiment and Observational Study of Displays' Design a Elements

David Voss Rathsach, Julie Lykke Isaksen

MSc in Organisational Communication, (Graduate Programme) Final Thesis, 2018

Student thesis: Master thesis

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Food Labelling & Common Sense: A Discussion of the Effect of Food Labels on Consumer Choice

Nicoline Bruun Nielsen

MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2016

Student thesis: Master thesis

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Student thesis: Master thesis

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Student thesis: Master thesis

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Meaning and Value in the Context of Scandinavian Interior Design

Anna-Christin Mohn

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2016

Student thesis: Master thesis

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Misleading or Guiding Packaging Design? En undersøgelse af, hvordan forbrugerens opfattelse af personlige pleje-produkters sundhed og renhed kan skubbes

Lærke Brandt Hartmann-Andersen, Tanja Kjærulff Bonnesen

MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2018

Student thesis: Master thesis

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Multilingual Skies: The Role of Language in Service Encounters - An Approach to the Airline Industry

Virginia Marin Sancho

MSocSc in Service Management, (Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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Predicting the Consumption of Fair Trade Sports Apparel: A Theoretical Conceptual Approach

Christoph van de Sand

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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Nudging to Reduce Meat Consumption: Can Indulgent or Healthy Descriptors Promote Vegetarian Food Choices?

Alina Rieforth, Hanna Theis

MSc in International Business, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Nudging Towards Sustainability: A Study of the Drivers of Pro-Environmental Behaviour and the Effect of Nudges to Overcome Barriers for Sustainable Consumption

Laura Plank, Laura Ekholm Axters

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

Student thesis: Master thesis

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Personalisation - Relevant or Intimidating? : A Study on how the Consumer's Personality and Behaviour on Social Media Influence the Effect of Personalised Advertisements

Anne Kylmann Jakobsen, Caroline Lithen Madsen, Helena Aaholm Rasmussen

MSc in Organisational Communication, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Presence Arousal and Advertising Effectiveness in VR: A Comparative Study

Lorenzo Pietro Baldari, Daniele Silvestri

MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2018

Student thesis: Master thesis

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Promoting Healthy Food Choices Under Low Self-control Conditions

Ditte Vestergaard Fomsgaard

MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2016

Student thesis: Master thesis

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The Effect of Endorsers on Brand Attitude and Purchase Intention: A Consumer Neuroscience Research on Female Consumers.

Katarina Lund Nielsen

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017

Student thesis: Master thesis

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