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Journal article
2020

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 71-86 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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39 Downloads (Pure)
2017

Assessing Information on Food Packages

Clement, J., Smith, V., Zlatev, J., Gidlöf, K. & Van de Weijer, J., 2017, In : European Journal of Marketing. 51, 1, p. 219-237 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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155 Downloads (Pure)
2015

Decisive Visual Saliency and Consumers' In-store Decisions

Clement, J., Aastrup, J. & Forsberg, S. C., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 187-194 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2014

Addressing Food Waste Reduction in Denmark

Halloran, A. M. S., Clement, J., Kornum, N., Bucatariu, C. & Magid, J., Dec 2014, In : Food Policy. 49, 1, p. 294-301

Research output: Contribution to journalJournal articleResearchpeer-review

2013

Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention

Clement, J., Kristensen, T. & Grønhaug, K., Mar 2013, In : Journal of Retailing and Consumer Services. 20, 2, p. 234-239

Research output: Contribution to journalJournal articleResearchpeer-review

2012

Food labels: An Exploratory Study into Label Information and what Consumers See and Understand

Selsøe Sørensen, H., Clement, J. & Gabrielsen, G., Feb 2012, In : International Review of Retail, Distribution and Consumer Research. 22, 1, p. 101-14

Research output: Contribution to journalJournal articleResearchpeer-review

Framework for Understanding Misleading Information in Daily Shopping

Clement, J., Skovgaard Andersen, M. & Jensen, K. OD., 2012, In : Qualitative Market Research. 15, 2, p. 110 - 127 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Ny visuel identitet og om at få det fulde udbytte

Clement, J. & Hassellund Scriver, J., 2012, In : Ledelse & Erhvervsoekonomi. 3, p. 23-36

Research output: Contribution to journalJournal articleResearchpeer-review

2011

Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach

Smith, V., Clement, J., Møgelvang-Hansen, P. & Selsøe Sørensen, H., 2011, In : Fachsprache: International Journal of Specialized Communication. 33, 1-2, p. 84-105

Research output: Contribution to journalJournal articleResearchpeer-review

Design skaber værdi(er)

Clement, J. & Kristensen, T., 2011, In : Market Magazine. 7, 50, p. 22-25

Research output: Contribution to journalJournal articleCommunication

2008

Do Average Consumers Read and Understand Food Labels? Outline of a Pilot Study

Clement, J. & Selsøe Sørensen, H., 2008, In : Copenhagen Studies in Language. 36, p. 145-155

Research output: Contribution to journalJournal articleResearchpeer-review

2007

Kampen står om pladsen på forsiden

Clement, J., 2007, In : Mærkning. 33

Research output: Contribution to journalJournal articleCommunication

Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design.

Clement, J., 2007, In : Journal of Marketing Management. 23, 9-10, p. 917-928 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review