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Research Output

2020

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 71-86 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
39 Downloads (Pure)

Review of Green and Sustainable Public Procurement: Towards Circular Public procurement

Sönnichsen, S. D. & Clement, J., Feb 2020, In : Journal of Cleaner Production. 245, 18 p., 118901.

Research output: Contribution to journalReviewResearchpeer-review

2018

Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Ciceri, A., Russo, V. & Clement, J., 2018, p. 41.

Research output: Contribution to conferencePosterResearchpeer-review

Open Access
File
287 Downloads (Pure)

The Eyes Look, but the Brain Sees

Clement, J., 18 Apr 2018, Frederiksberg : CBS Wire.

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Validation of Visual Attention Data Comparing 2D and 3D Set-up

Clement, J., 2018, Measuring Behavior 2018. Grant, R., Allen, T., Spink, A. & Sullivan, M. (eds.). Manchester: Manchester Metropolitan University, p. 69

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Øjet kigger, men hjernen ser

Clement, J., 24 Jan 2018, 5 p. København : Videnskab.dk.

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access
2017

Assessing Information on Food Packages

Clement, J., Smith, V., Zlatev, J., Gidlöf, K. & Van de Weijer, J., 2017, In : European Journal of Marketing. 51, 1, p. 219-237 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
155 Downloads (Pure)

Wearable Gaze Trackers: Mapping Visual Attention in 3D

Jensen, R., Stets, J. D., Suurmets, S., Clement, J. & Aanæs, H., 2017, Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Sharma, P. & Bianchi, F. M. (eds.). Cham: Springer, p. 66-76 11 p. (Lecture Notes in Computer Science, Vol. 10269).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
281 Downloads (Pure)
2016

Computer Screen or Real Life? Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli

Suurmets, S. & Clement, J., 2016. 1 p.

Research output: Contribution to conferencePosterResearchpeer-review

Computer Screen or Real Life? Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli

Suurmets, S. & Clement, J., 2016. 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Spin eller fair snak: Når fødevarer taler

Clement, J., Selsøe Sørensen, H. & Smith, V., 2016, Liber Amicorum Peter Møgelvang-Hansen. Dahl, B., Riis, T. & Trzaskowski, J. (eds.). København: Ex Tuto Publishing, p. 51-60

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2015

Decisive Visual Saliency and Consumers' In-store Decisions

Clement, J., Aastrup, J. & Forsberg, S. C., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 187-194 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Fair snak på fødevareemballage

Smith, V., Sørensen, H. S., Clement, J. & Møgelvang-Hansen, P., Mar 2015, København: Ex Tuto Publishing. 175 p.

Research output: Book/ReportBookResearchpeer-review

2014

Addressing Food Waste Reduction in Denmark

Halloran, A. M. S., Clement, J., Kornum, N., Bucatariu, C. & Magid, J., Dec 2014, In : Food Policy. 49, 1, p. 294-301

Research output: Contribution to journalJournal articleResearchpeer-review

An Added Value of Neuroscientific Tools to Understand Consumers’ In-store Behaviour

Bagdziunaite, D., Nassri, K., Clement, J. & Ramsøy, T. Z., 2014. 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

An Added Value of Neuroscientific Tools to Understand Consumers’ In-Store Behaviour

Bagdziunaite, D., Nassri, K., Clement, J. & Ramsøy, T. Z., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 171

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Understanding the Influence from Web-shop Design on Consumers’ Visual Attention and Product Evaluation

Clement, J. & Kokkoli, M., 2014. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access
File
69 Downloads (Pure)

What Counts Most? How Price, Country of Origin and Nationality Dynamically Affect Consumer Preference

Bagdziunaite, D., Jensen, A. S., Auning-Hansen, J., Clement, J. & Ramsøy, T. Z., 2014, In : NeuroPsychoEconomics Conference Proceedings. 10, p. 39 1 p.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Open Access
File
3 Downloads (Pure)
2013

Fundamentals of Retailing and Shopper Marketing

Hillesland, J., Rudolph, T., Meise, J. N., Gisholt, O., Bendixen, A., Fjeldstad, T., Nordfält, J. & Clement, J., 2013, Harlow: Pearson Education Ltd. 340 p.

Research output: Book/ReportBookCommunication

The Role of Packaging Design

Clement, J., 2013, Fundamentals of Retailing and Shopper Marketing. Harlow: Pearson Education Ltd., p. 307-317

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention

Clement, J., Kristensen, T. & Grønhaug, K., Mar 2013, In : Journal of Retailing and Consumer Services. 20, 2, p. 234-239

Research output: Contribution to journalJournal articleResearchpeer-review

2012

Der kan være en sammenhæng mellem sundhed og emballagens form

Clement, J., 20 Mar 2012

Research output: Other contributionNet publication - Internet publicationCommunication

Food labels: An Exploratory Study into Label Information and what Consumers See and Understand

Selsøe Sørensen, H., Clement, J. & Gabrielsen, G., Feb 2012, In : International Review of Retail, Distribution and Consumer Research. 22, 1, p. 101-14

Research output: Contribution to journalJournal articleResearchpeer-review

Framework for Understanding Misleading Information in Daily Shopping

Clement, J., Skovgaard Andersen, M. & Jensen, K. OD., 2012, In : Qualitative Market Research. 15, 2, p. 110 - 127 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Ny visuel identitet og om at få det fulde udbytte

Clement, J. & Hassellund Scriver, J., 2012, In : Ledelse & Erhvervsoekonomi. 3, p. 23-36

Research output: Contribution to journalJournal articleResearchpeer-review

Visuel identitet og profil

Clement, J. (ed.), 2012, Harlow: Pearson Education Ltd. 321 p.

Research output: Book/ReportBookEducation

2011

Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach

Smith, V., Clement, J., Møgelvang-Hansen, P. & Selsøe Sørensen, H., 2011, In : Fachsprache: International Journal of Specialized Communication. 33, 1-2, p. 84-105

Research output: Contribution to journalJournal articleResearchpeer-review

Design skaber værdi(er)

Clement, J. & Kristensen, T., 2011, In : Market Magazine. 7, 50, p. 22-25

Research output: Contribution to journalJournal articleCommunication

Kan sundhed mærkes?

Clement, J., 30 Aug 2011

Research output: Other contributionNet publication - Internet publicationCommunication

Serveringsforslag

Clement, J., 1 Apr 2011

Research output: Other contributionNet publication - Internet publicationCommunication

2010

Match and Mismatch Between Consumer Knowledge and Packaging Design

Clement, J., Selsøe Sørensen, H. & Gabrielsen, G., 2010, New Challenges for the Assessment of Fairness in a Common Market. Miecklitz, H-W., Smith, V. & Rørdam, M. O. (eds.). European University Institute, p. 75-86 (EUI Working Papers; No. 21, Vol. LAW 2010).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2009

Fair Speak: Scenarier for vildledning på det danske fødevaremarked

Smith, V., Ohm Søndergaard, M., Clement, J., Møgelvang-Hansen, P., Selsøe Sørensen, H. & Gabrielsen, G., 2009, København: Ex Tuto Publishing. 191 p.

Research output: Book/ReportBookResearchpeer-review

Food Labelling: Catching the Eyes of the Average Consumer - Prototypical Cosumers' Perception of Food Labels

Gabrielsen, G., Clement, J. & Kristensen, T., 2009, Proceedings of Design to Business / Proceedings of D2B2: Tsinghua International Management Symposium. Williams, A. & Partington, R. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 181-184

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Food Labels: What do Consumers Actually See and Understand?

Selsøe Sørensen, H., Clement, J. & Gabrielsen, ., 2009. 21 p.

Research output: Contribution to conferencePaperResearch

How packages communicate

Clement, J., 2009.

Research output: Contribution to conferenceConference abstract for conferenceResearch

2008

Do Average Consumers Read and Understand Food Labels? Outline of a Pilot Study

Clement, J. & Selsøe Sørensen, H., 2008, In : Copenhagen Studies in Language. 36, p. 145-155

Research output: Contribution to journalJournal articleResearchpeer-review

Eye-track of the In-store Decision Process

Clement, J., 2008. 20 p.

Research output: Contribution to conferencePaperResearch

Visual influence of packaging design on in-store buying decisions

Clement, J., 2008, København: Copenhagen Business School Press. 179 p. (Pd.D. Series; No. 2008-02).

Research output: Book/ReportPh.D. thesisResearch

2007

Kampen står om pladsen på forsiden

Clement, J., 2007, In : Mærkning. 33

Research output: Contribution to journalJournal articleCommunication

Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design.

Clement, J., 2007, In : Journal of Marketing Management. 23, 9-10, p. 917-928 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2006

Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

Clement, J., 2006, D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. Williams, A., Hands, D. & O'Brien, M. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 150-158

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch