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Research Output 2006 2019

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., 26 Apr 2019, In : Journal of Advertising Research.

Research output: Contribution to journalJournal articleResearch

Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Ciceri, A., Russo, V. & Clement, J., 2018, p. 41.

Research output: Contribution to conferencePosterResearchpeer-review

Open Access
File

Validation of Visual Attention Data Comparing 2D and 3D Set-up

Clement, J., 2018, Measuring Behavior 2018. Grant, R., Allen, T., Spink, A. & Sullivan, M. (eds.). Manchester: Manchester Metropolitan University, p. 69

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Øjet kigger, men hjernen ser

Clement, J., 24 Jan 2018, 5 p. København : Videnskab.dk.

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access
44 Downloads (Pure)

Assessing Information on Food Packages

Clement, J., Smith, V., Zlatev, J., Gidlöf, K. & Van de Weijer, J., 2017, In : European Journal of Marketing. 51, 1, p. 219-237

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Activities 2008 2012

  • 3 Lecture and oral contribution

Emballage, miljø og forbrugeradfærd

Jesper Clement (Lecturer)
12 Sep 2012

Activity: Talk or presentationLecture and oral contribution

Forbrugeradfærd i butikken

Jesper Clement (Lecturer)
25 Aug 2009

Activity: Talk or presentationLecture and oral contribution

Press / Media

Folk narres nemt af netreklamer

Jan Trzaskowski & Jesper Clement

11/09/2019

1 media contribution

Press/Media: Press / Media

Børn er mål for skjult reklame for kviklån

Jesper Clement

30/08/2019

1 media contribution

Press/Media: Press / Media

Børn mål for reklame for kviklån

Jesper Clement

30/08/2019

1 media contribution

Press/Media: Press / Media

Skal ægge- og pizzabakker i papcontaineren?

Jesper Clement

29/05/2019

1 media contribution

Press/Media: Press / Media