Jesper Clement

Associate Professor, Department of Marketing

https://orcid.org/0000-0003-0519-5575

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Recent external collaboration on country level. Dive into details by clicking on the dots or

15 Journal article
6 Paper
5 Article in proceedings
5 Net publication - Internet publication
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A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall
Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., Mar 2020, In: Journal of Advertising Research. 60, 1, p. 71-86 16 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
File

93 Downloads (Pure)
Review of Green and Sustainable Public Procurement: Towards Circular Public procurement
Sönnichsen, S. D. & Clement, J., Feb 2020, In: Journal of Cleaner Production. 245, 18 p., 118901.
Research output: Contribution to journal › Review › peer-review
Strategic Enablement Investments: Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners
Plangger, K., Montecchi, M., Danatzis, I., Etter, M. & Clement, J., Nov 2020, In: Industrial Marketing Management. 91, p. 187-195 9 p.
Research output: Contribution to journal › Journal article › Research › peer-review
Testing the Effectiveness of Online Legal Warnings with the Help of Eye-tracking Experiments
Clement, J., Arentz, F. H. & Schmidt-Kessen, M. J., 2020. 13 p.
Research output: Contribution to conference › Paper › Research
Track 3.d Introduction: How Does Design Express Value?
Kristensen, T., Hands, D., Clement, J., Dickson, T., Gabrielsen, G., Joo, J. & Münster, M. B., 2019, Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. Bohemia, E., Gemser, G., Fain, N., de Bont, C. & Almendra, R. A. (eds.). London: Academy for Design Innovation Management, p. 469-471 3 p. (Conference Proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2).
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Open Access

3 Lecture and oral contribution

Emballage, miljø og forbrugeradfærd
Jesper Clement (Lecturer)
12 Sep 2012
Activity: Talk or presentation › Lecture and oral contribution
Forbrugeradfærd i butikken
Jesper Clement (Lecturer)
25 Aug 2009
Activity: Talk or presentation › Lecture and oral contribution
Spin eller fair snak - når fødevarer taler : Aktørdiskurs og konfliktscenarier. Fra pandestegte frikadeller til makroner
Jesper Clement (Speaker)
15 May 2008
Activity: Talk or presentation › Lecture and oral contribution

Fødevaremærker sender forbrugere på slingrekurs
Jesper Clement
15/02/2021
1 Media contribution
Press/Media: Press / Media
Mærker på fødevarer: Forvirrende eller vejledende?
Jesper Clement
15/02/2021
1 Media contribution
Press/Media: Press / Media
Universiteter udpeger fire unge forskerspirer
Jesper Clement
09/12/2020
1 Media contribution
Press/Media: Press / Media
Note
Jesper Clement
11/08/2020
1 Media contribution
Press/Media: Press / Media
Vores forbrug er ved at ødelægge kloden
Lucia A. Reisch & Jesper Clement
11/08/2020
1 Media contribution
Press/Media: Press / Media