20062020

Research output per year

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Research Output

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 71-86 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Review of Green and Sustainable Public Procurement: Towards Circular Public procurement

Sönnichsen, S. D. & Clement, J., Feb 2020, In : Journal of Cleaner Production. 245, 18 p., 118901.

Research output: Contribution to journalReviewResearchpeer-review

Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Ciceri, A., Russo, V. & Clement, J., 2018, p. 41.

Research output: Contribution to conferencePosterResearchpeer-review

Open Access
File

The Eyes Look, but the Brain Sees

Clement, J., 18 Apr 2018, Frederiksberg : CBS Wire.

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Validation of Visual Attention Data Comparing 2D and 3D Set-up

Clement, J., 2018, Measuring Behavior 2018. Grant, R., Allen, T., Spink, A. & Sullivan, M. (eds.). Manchester: Manchester Metropolitan University, p. 69

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Activities

  • 3 Lecture and oral contribution

Emballage, miljø og forbrugeradfærd

Jesper Clement (Lecturer)
12 Sep 2012

Activity: Talk or presentationLecture and oral contribution

Forbrugeradfærd i butikken

Jesper Clement (Lecturer)
25 Aug 2009

Activity: Talk or presentationLecture and oral contribution

Press / Media

Skjulte reklamer: Derfor falder du i fælden

Jesper Clement

16/02/2020

1 Media contribution

Press/Media: Press / Media

Hvem skal gøre noget ved greenwashing?

Esben Rahbek Gjerdrum Pedersen & Jesper Clement

08/01/2020

1 Media contribution

Press/Media: Press / Media

'Bornholm går virkelig foran'

Jesper Clement

19/11/2019

1 Media contribution

Press/Media: Press / Media