Jens Geersbro

    • Denmark

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    Research Output 2001 2019

    Conference abstract in proceedings

    Drivers of Sales Innovation in Business-To-Business Firms

    Ritter, T. & Geersbro, J., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 117

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review