Jens Geersbro

    • Denmark

    20012019
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    Research Output 2001 2019

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    Article in proceedings
    2019
    3 Downloads (Pure)

    How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction

    Hansen, T., Geersbro, J. & Pico Larsen, H., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 17 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
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    2013

    What is the Outcome of Selling in Business Relationships?

    Ritter, T. & Geersbro, J., 2013, Proceedings of the 6th International Conference on Business Market Management. Leischnig, A. (ed.). Bamberg: University of Bamberg Press, p. 518-528

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    2012

    The Impact Of Top Management On B2B Firms’ Marketing Capability

    Geersbro, J. & Ritter, T., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    2009

    Barriers to Terminate Unwanted Customer Relationships

    Geersbro, J. & Ritter, T., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    2007

    Dynamic or Boring: The Theory of Stable Business Relationships

    Geersbro, J., Hedaa, L. & Schurr, P. H., 2007, IMP 2007 confenrence proceedings. Manchester Business School, 23 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review