Jens Geersbro

    • Denmark

    20012019
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    Research Output 2001 2019

    2019
    4 Downloads (Pure)

    How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction

    Hansen, T., Geersbro, J. & Pico Larsen, H., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 17 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File
    2018

    Multidexterity in Customer Relationship Management: Managerial Implications and a Research Agenda

    Ritter, T. & Geersbro, J., Feb 2018, In : Industrial Marketing Management. 69, p. 74-79 6 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Multi Stage Marketing: Gammel vin på nye flasker?

    Geersbro, J., 2018, In : Nyhedsbrevet om Forbrugeradfærd. 30, p. 10-12

    Research output: Contribution to journalJournal articleResearch

    Open Access

    Past, Present, and Future Business-to-Business and Industrial Marketing Research

    Lindgreen, A., Di Benedetto, C. A., Geersbro, J. & Ritter, T., Feb 2018, In : Industrial Marketing Management. 69, p. 1-4 4 p.

    Research output: Contribution to journalEditorialResearch

    2016

    B2B marketing og B2C marketing: Er der overhovedet forskel?

    Geersbro, J., 2016, In : Nyhedsbrevet om Forbrugeradfærd. 25, p. 4-7

    Research output: Contribution to journalJournal articleCommunication

    Open Access
    2015
    4 Downloads (Pure)
    Open Access
    File

    Does Innovating Customer Relationship Management Improve Firm Performance?

    Geersbro, J. & Ritter, T., 2015. 19 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    2014

    CASE: Reinventing the Container Shipping Industry

    Geersbro, J. & Ritter, T., 2014, In : Journal of Business Market Management. 7, 1, p. 301-305

    Research output: Contribution to journalJournal articleResearchpeer-review

    Drivers of Sales Innovation in Business-To-Business Firms

    Ritter, T. & Geersbro, J., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 117

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

    Teaching Note for Case: Reinventing the Container Shipping Industry

    Geersbro, J. & Ritter, T., 2014, In : Journal of Business Market Management. 7, 1, p. 306-311

    Research output: Contribution to journalJournal articleResearchpeer-review

    Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities

    Ellegaard, C., Medlin, C. J. & Geersbro, J., 2014, In : Journal of Business and Industrial Marketing. 29, 3, p. 185-198

    Research output: Contribution to journalReviewResearchpeer-review

    2013

    A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes

    Geersbro, J. & Ritter, T., 1 Sep 2013. 13 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Antecedents and Consequences of Sales Representatives' Relationship Termination Competence

    Geersbro, J. & Ritter, T., 2013, In : Journal of Business and Industrial Marketing. 28, 1, p. 41-49

    Research output: Contribution to journalJournal articleResearchpeer-review

    Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

    Geersbro, J., Ritter, T. & Johnston, W., 5 Jun 2013. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Internationalizing a Firm's Business Model

    Ritter, T. & Geersbro, J., 14 Mar 2013. 15 p.

    Research output: Contribution to conferencePaperResearch

    Launching a Market Innovation in a Business Market

    Ritter, T. & Geersbro, J., 6 Jun 2013. 6 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Strategies and Relating Processes in Business Relationships

    Geersbro, J. & Ritter, T., 14 Mar 2013. 8 p.

    Research output: Contribution to conferencePaperResearch

    What is the Outcome of Selling in Business Relationships?

    Ritter, T. & Geersbro, J., 2013, Proceedings of the 6th International Conference on Business Market Management. Leischnig, A. (ed.). Bamberg: University of Bamberg Press, p. 518-528

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    2012

    Interconnected Levels of Multi-Stage Marketing: A Triadic Approach

    Vedel, M., Geersbro, J. & Ritter, T., 2012, In : Journal of Business Marketing Management. 5, 1, p. 1-20 20 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Jantelovsminister

    Ritter, T. & Geersbro, J., 27 Nov 2012, In : Boersen. p. 2

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    3 Downloads (Pure)

    Kommercialisering: En nøgle til velfærd og velstand

    Ritter, T. & Geersbro, J., 2012, Frederiksberg: Department of Marketing. CBS, 6 p.

    Research output: Working paperResearch

    Open Access
    File

    Navigating in Business Relationships: Distinguishing Relationship Value, Relationship Quality, and Relationship Structure

    Ritter, T. & Geersbro, J., 2012. 15 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    The Impact Of Top Management On B2B Firms’ Marketing Capability

    Geersbro, J. & Ritter, T., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    You Ain’t Seen Nothing Yet: Individual, Interdependent and Embedded Rationalities in Buyer-Seller Relationships

    Geersbro, J. & Andersen, P. H., 2012. 24 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    2011

    A Firm's Market Competence: Conceptualization, Measurement and Impact on Firm Success

    Ritter, T., Geersbro, J. & Johnston, W. J., 2011. 27 p.

    Research output: Contribution to conferencePaperResearch

    Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test

    Ritter, T. & Geersbro, J., Aug 2011, In : Industrial Marketing Management. 40, 6, p. 988-993

    Research output: Contribution to journalJournal articleResearchpeer-review

    SOS - Hvordan sikres succes med Strategisk Outsourcing?

    Ritter, T. & Geersbro, J., 2011, In : Strategisk Outsourcing. maj, p. 2

    Research output: Contribution to journalJournal articleCommunication

    The Substance of Relationship Interconnection

    Geersbro, J. & Ritter, T., 2011.

    Research output: Contribution to conferencePaperResearchpeer-review

    2010

    Antecedents of Customer Relationship Termination

    Ritter, T. & Geersbro, J., 2010. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Antecedents of Customer Relationship Termination

    Ritter, T. & Geersbro, J., 2010. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Antecedents of Customer Relationship Termination

    Geersbro, J. & Ritter, T., 2010. 19 p.

    Research output: Contribution to conferencePaperResearch

    Antecedents of Customer Relationship Termination

    Geersbro, J. & Ritter, T., 2010.

    Research output: Contribution to conferencePaperResearchpeer-review

    Antecedents of Sales Peoples' Relationship Termination Competence

    Ritter, T. & Geersbro, J., 2010. 20 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    External Performance Barriers in Business Networks: Uncertainty, Ambiguity, and Conflict

    Geersbro, J. & Ritter, T., 2010, In : Journal of Business and Industrial Marketing. 25, 3, p. 196-201

    Research output: Contribution to journalJournal articleResearchpeer-review

    Otte funktioner til bedre kunderelationer

    Ritter, T. & Geersbro, J., Nov 2010, In : InBusiness. p. 30-31 2 p.

    Research output: Contribution to journalJournal articleCommunication

    Re-Conceptualizing Business Exchange

    Ritter, T. & Geersbro, J., 2010. 8 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Request: Sådan ser dine kunderelationer ud

    Ritter, T. & Geersbro, J., Sep 2010, In : InBusiness. p. 22-23

    Research output: Contribution to journalJournal articleCommunication

    Triadic Interconnectedness in Indirect Sales: Value Creation and Strategic Positioning

    Vedel, M. & Geersbro, J., 2010. 17 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Open Access
    File

    Value Appropriation within a Business Network

    Ellegaard, C., Geersbro, J. & Medlin, C., 2010. 17 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Open Access
    File
    2009

    9 ud af 10 sælgere har dårlige kunder

    Geersbro, J., 2009, In : InBusiness. november, p. 24-26

    Research output: Contribution to journalJournal articleCommunication

    Barriers to Terminate Unwanted Customer Relationships

    Geersbro, J. & Ritter, T., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Dårlige kunder skal sorteres fra i tide

    Geersbro, J., 20 Oct 2009, In : Erhvervs-Bladet. p. 10

    Research output: Contribution to journalJournal articleCommunication

    Drop de dårlige kunder

    Geersbro, J., 9 Dec 2009, In : Børsens nyhedsmagasin. p. 30-31

    Research output: Contribution to journalJournal articleCommunication

    Har kunden altid ret?

    Geersbro, J., 8 Sep 2009, In : Erhvervs-Bladet. p. s. 12

    Research output: Contribution to journalJournal articleCommunication

    Nu kåres årets salgsleder

    Geersbro, J., 6 Oct 2009, In : Erhvervs-Bladet. p. s.6

    Research output: Contribution to journalJournal articleCommunication

    Strategi og markedsføring følges ad

    Geersbro, J., 26 Aug 2009, In : Installatoer Horisont. 07/08, p. 10-12, 14-15

    Research output: Contribution to journalJournal articleCommunication

    2008

    Creating value through intermediaries

    Geersbro, J. & Vedel, M., 2008. 18 p.

    Research output: Contribution to conferencePaperResearch

    Interaction episodes as engines of relationship change

    Schurr, P. H., Hedaa, L. & Geersbro, J., 2008, In : Journal of Business Research. 61, 8, p. 877-884 8 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    2007

    Business Relationship Analysis: Between States, Stages and Movements

    Geersbro, J. & Ritter, T., 2007. 15 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Drifting in Business Relationships

    Geersbro, J. & Ritter, T., 2007. 6 p.

    Research output: Contribution to conferencePaperResearch