Jens Geersbro

    • Denmark

    20012019
    If you made any changes in Pure these will be visible here soon.

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2001 2019

    How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction

    Hansen, T., Geersbro, J. & Pico Larsen, H., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 17 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File

    Multidexterity in Customer Relationship Management: Managerial Implications and a Research Agenda

    Ritter, T. & Geersbro, J., Feb 2018, In : Industrial Marketing Management. 69, p. 74-79 6 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Multi Stage Marketing: Gammel vin på nye flasker?

    Geersbro, J., 2018, In : Nyhedsbrevet om Forbrugeradfærd. 30, p. 10-12

    Research output: Contribution to journalJournal articleResearch

    Open Access

    Past, Present, and Future Business-to-Business and Industrial Marketing Research

    Lindgreen, A., Di Benedetto, C. A., Geersbro, J. & Ritter, T., Feb 2018, In : Industrial Marketing Management. 69, p. 1-4 4 p.

    Research output: Contribution to journalEditorialResearch

    B2B marketing og B2C marketing: Er der overhovedet forskel?

    Geersbro, J., 2016, In : Nyhedsbrevet om Forbrugeradfærd. 25, p. 4-7

    Research output: Contribution to journalJournal articleCommunication

    Open Access

    Press / Media

    Sociale medier fornyer B2B-salget

    Jens Geersbro

    27/03/2017

    1 item of media coverage

    Press/Media: Press / Media

    Virksomhedernes salg står i stampe

    Jens Geersbro

    01/07/2016

    1 item of media coverage

    Press/Media: Press / Media

    Danske virksomheders salg står i stampe

    Jens Geersbro

    01/07/2016

    1 item of media coverage

    Press/Media: Press / Media

    Revisorens nye rådgiverrolle

    Jens Geersbro & Thomas Ritter

    18/05/2016

    1 item of media coverage

    Press/Media: Press / Media