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Helle Haurum

    • Denmark

    20142019
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    Research Output 2014 2019

    • 3 Paper
    • 1 Ph.D. thesis
    • 1 Conference abstract in proceedings
    • 1 Journal article

    Touchpoints i kunderejser: Hvor og hvordan skabes værdi?

    Haurum, H. & Andersen, O. E., May 2019, In : Tid & Tendenser. 24, 2, p. 90-101 12 p.

    Research output: Contribution to journalJournal articleCommunication

    Customer Engagement Behavior in the Context of Continuous Service Relationships

    Haurum, H., 2018, Frederiksberg: Copenhagen Business School [Phd]. 211 p. (PhD series; No. 02.2018).

    Research output: Book/ReportPh.D. thesisResearch

    Open Access
    File

    Goal-Role Integration as Driver for Customer Engagement Behaviours across Touch-points

    Haurum, H. & Beckmann, S. C., 2015. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

    Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Customer Touch Point Histories: A Tool to Assess Customer Engagement Behaviours In Service Relationships

    Beckmann, S. C. & Haurum, H., 2014. 8 p.

    Research output: Contribution to conferencePaperResearchpeer-review

    Press / Media

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    Helle Haurum

    27/02/2015

    1 item of media coverage

    Press/Media: Press / Media