Research output per year
Research output per year
Supervised Work
- 8 results
Search results
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Anchoring and Complementing Country Stereotypes in Advertising Messages
Pepeonik, D.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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Frugal Innovations in Developed Markets: A Study on Consumer Behavior Towards Frugal Innovations in Developed Markets Context
Torkmann, L.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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Social Inequalities and Consumer Behavior: Does Income Influence (Un)Sustainable Behaviors?
Rieger, P. & Grøn, C.
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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Sustainability: Only Seen as a Priority for the Rich? An Analysis of Interpersonal Judgment of Income, Problem Prioritization, and Unsustainable Behavior
Kemp, A. M. & Van Nunen, N. E. M.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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The Effect of Choosing the Right Media Format and Placement: An Empirical Study of Consumer Engagement on Instagram
Borrisholt, H.
MSc in Business Administration and E-business, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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The Paradox of Second-hand Markets
Toftegaard, A. & Juul, N. S.
MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2024
MSc in Finance and Strategic Management, (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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The Role of the European Union Identity in Influencing Consumer Behavior: EU Immigrants and Non-EU Immigrants and Their Preference for Domestic Products
Kramer, L. H. & Babendererde, N. S.
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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The Usage of Easter Eggs in Branding: A Kind Reminder to Always Look for References... Or at the References
Bigum, C. T.
MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2024
Student thesis: Master thesis
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